Coco Chanel once said, "Fashion may change, but style endures." Since the launch of the Premiere watch in 1987, Chanel has once again innovated this year with the release of limited edition Premiere bracelet watches and waist chain watches, continuing the bold spirit of innovation that is sure to become a fashion must-have for style enthusiasts.

The Gucci Interlocking watch series transforms the brand's iconic interlocking double G pattern into a small second hand display, paired with a cushion-shaped case, highlighting modern elegance and sophistication.

Longines elegant image ambassadors Zhao Liying, Suzy, and Barbara Palvink perfectly showcase the elegance and versatility of the Conquest series in the new promotional campaign "A Life in a Day".

The Aeterna high-end jewelry watch series perfectly presents Bvlgari's clever combination of Swiss watchmaking technology and high-end jewelry craftsmanship, designing a series of fascinating high-end jewelry watch works.

Jaeger-LeCoultre collaborates with haute couture fashion designer Yin Yiqing to present "The Pleats of Time: Cross-Border Artistic Collaboration with Yin Yiqing" exhibition officially launched! ZTYLEZ takes the lead in capturing the 5 major highlights of the exhibition, taking everyone on an unprecedented journey through time!

The inspiration for the new high-end watch series COUTURE O'CLOCK comes from the design aesthetics of CHANEL's women's workshop, the tools of the tailors, and their outstanding craftsmanship.

TAG Heuer and Kith officially collaborate to reissue the TAG Heuer Formula 1 Series 1 watch series that was launched in 1986.

Cartier's animal imagery has always been a brand signature, and a series of newly launched animal-shaped jewelry watches are truly dazzling.

The Franck Muller Vanguard Rose Skeleton Black Diamonds watch, which incorporates a floral pattern, features a hollowed-out dial design that can eternalize the beauty of flowers, making it the perfect choice as a Mother's Day gift.

Rolex has launched a series of new watches, the new Oyster Perpetual Day-Date 40 and Oyster Perpetual Day-Date 36, both showcasing exquisite dial designs.

The new Égérie series moon phase watch, created in collaboration between Jaeger-LeCoultre and haute couture designer Guo Yiqing, cleverly reflects Guo Yiqing's creative style in the aesthetic design of the dial.

Jaeger-LeCoultre and The MET began their collaboration project in 2023, aiming to preserve and pass on knowledge and expertise. The "Masterpiece on the Wrist" collaboration project allows Jaeger-LeCoultre's customers to customize a unique Les Cabinotiers watch, with master watchmakers using enamel painting techniques to recreate the chosen artwork on the dial.

To celebrate its 140th anniversary, Bvlgari has launched a watch with a hand-painted dial, the innovative Octo Finissimo Automatic Sketch automatic watch series, which includes two limited editions: a stainless steel version limited to 280 pieces and a rose gold version limited to 70 pieces.

Breguet brings a fresh interpretation to the classic Reine de Naples watch. This timepiece celebrates female charm and pays tribute to outstanding women who dare to create the future.

Hermès launched a watch, with a natural mother-of-pearl dial coated in midnight blue lacquer, adorned with sparkling diamonds, the Arceau Petite Lune diamond-set stainless steel watch decorated with this dial, leading everyone on a journey through the starry sky.

The OMEGA X SWATCH collaboration series welcomes a new member, introducing the new work "Mission to the Moonphase."

The new Franck Muller Vanguard Slim Skeleton watch presents a fresh modern style, showcasing a luxurious and exquisite craftsmanship that the brand is known for.

The new Gucci G-Timeless watch series retains the classic look of the watch while incorporating modern elements, including a slim profile, unique grooved bezel, and smooth dial decoration, with the Gucci logo and interlocking double G pattern emphasizing recognition.

Breitling announces a collaboration with Victoria Beckham to launch a new watch collection, the Chronomat Automatic 36 Victoria Beckham mechanical chronograph automatic watch series, limited to 1500 pieces.

AP teamed up with high fashion designer Tamara Ralph to release a limited edition tourbillon watch at Paris Haute Couture Fashion Week.