Chanel unveiled a series of high-end watch designs inspired by the brand’s core element “Haute Couture” at Watches and Wonders. The new high-end watch series “COUTURE O’CLOCK” draws inspiration from the design aesthetics of Coco Chanel’s workshop, the tools of the tailors, and their exceptional craftsmanship. Common tools in the workshop such as thimbles, tailor’s scissors, and pins have been artistically transformed into top-notch craftsmanship.
The Chanel Mademoiselle J12 Couture watch perfectly showcases the brand’s design essence and high watchmaking craftsmanship. The watch dial features Coco Chanel herself. She is dressed in a classic little black dress, adorned with pearl jewelry, holding a fashionable accessory, embodying Coco Chanel’s iconic style and her endless creative pursuit of fashion. This design not only adds to the artistic value of the watch but also conveys the spirit of confidence, elegance, and relentless pursuit of innovation of CHANEL women.
The new limited edition naturally includes Chanel’s J12 Couture watch series, available in two sizes: 33mm and 38mm. The 33mm watch is delicately designed, perfect for ladies who prefer a lightweight style, while the 38mm J12 Couture watch has a more substantial presence, suitable for wearers who prefer a bold style. By blending classic elements such as tailoring scissors, CHANEL J12 Couture successfully combines the essence of haute couture with modern watchmaking technology, bringing wearers a unique fashion experience and emotional resonance.
The new CHANEL BOYFRIEND Couture watch series combines classic square case design with high fashion inspiration, using high-quality materials such as stainless steel, ceramic, and gold, with some styles featuring diamond embellishments. The dial design is inspired by a classic fashion jacket, with exquisite details symbolizing craftsmanship. Equipped with high-precision movements and a variety of material straps, it offers excellent waterproof performance.
The latest high-end custom watch from CHANEL CODE COCO is unique, combining elegance with avant-garde design. The exterior is covered with various sewing needle, scissors, and safety pin patterns. The case and bracelet are made of stainless steel or ceramic, designed to resemble a piece of jewelry. The unique square dial is hidden within the bracelet, serving as both a timepiece and a bracelet, embodying fashion and taste.
The CHANEL PREMIERE Charms Couture custom watch showcases a unique Parisian charm, inspired by the silhouette of Place Vendôme. Its case and strap are made of stainless steel or 18K gold, adorned with delicate charms. Designed like a piece of jewelry, it is not just a practical timepiece, but also a luxurious work of art.
The CHANEL Première Ruban Couture watch is a unique piece from the “COUTURE O’CLOCK” collection, combining classic and innovative elements. Inspired by Chanel’s tailoring tradition, the watch strap features a tape measure pattern, symbolizing the brand’s exquisite craftsmanship. Made of titanium and 18K yellow gold, with a double-layer black leather strap, it exudes a luxurious feel. The Mademoiselle doll charm on the dial adds elegance and playfulness.
