Those familiar with Taiwan’s fashion KOLs would never fail to mention Molly Chiang. This girl, who rose to fame from variety shows, has a healthy wheat complexion and showcases her true self on social media, winning many fans with her straightforward and genuine personality. When you open her Instagram, you will definitely be amazed by every carefully crafted fashion look, making her a fashion icon in the hearts of many Taiwanese girls. Not only that, her fashion taste has also been recognized by the industry, being a favorite of many international fashion brands, and recently invited to be the first ambassador for H&M’s women’s collection in Hong Kong, Macau, and Taiwan.
// 從通宵排隊的粉絲晉身成形象大使 //
The title of “H&M 2020 Autumn Women’s Collection Ambassador” is definitely not easy for Molly, and she describes the precious opportunity as all thanks to her hard work and determination! Molly’s connection with H&M started five years ago when H&M collaborated with Balmain to launch a crossover series for the first time. As a fan of Balmain, Molly was determined to get her hands on the series products, so she stayed up all night before the sale started and successfully became one of the first customers to get her hands on her favorite items!
Molly’s love for the series is not just about owning it. She put a lot of thought into styling, wore the series of clothing for a series of “fashion shots” she shot at home, and uploaded them to Instagram, tagging the brand’s official account. As a result, Molly’s efforts finally caught the attention of H&M.
Afterwards, Molly got a dreamlike opportunity: H&M headquarters personally sent a letter inviting this Taiwanese girl to the United States to appreciate the fashion show collaboration with Erdem. At the same time, they collaborated to launch the “Selected by Molly” series, using her fashion taste and styling insights to promote the entire collection from the practical perspective of Asian girls! That’s right, step by step, Molly went from being a fan who queued all night to a partner, and now she has become a brand ambassador, establishing an inseparable bond with H&M.
// 不設限的時尚哲學 //
Molly’s fashion style does not have a clear positioning. She is willing to try and challenge any item or look. She believes that fashion does not have a specific face, should not limit herself, and should not use frameworks to bind herself. Therefore, you can see that her #ootd has quite a variety of different styles, mastering different looks with her own style, sexy style, sporty style, intellectual style, elegant style… any fashion style you can think of, she can perfectly carry!
Molly’s ability to maintain a personal style while being versatile is a key factor that H&M values. The 2020 autumn women’s collection does not have a specific design direction, featuring neutral blazers, gentle knit sweaters, and stylish denim jackets that allow for different styling combinations. Molly personally demonstrates in the promotional photos how to incorporate her unique personality into simple pieces, creating a fashionable look that is “just for you.”
// 對於「時尚」的認真與熱情 //
Every time I admire her fashion photos shared on Instagram, I can’t help but exclaim, “So beautiful,” “So stylish.” The reason behind achieving such perfect results is the time and effort Molly puts in, which is beyond your imagination. She not only has to think about how to mix and match different items to create stylish looks, but also has to plan the entire theme framework. In addition, she has to search for suitable shooting locations. A series of pre-shoot preparations is enough to take up a lot of time, just to complete a series of high-integrity and textured fashion photos, which are completely different from the staged photos of ordinary internet celebrities.
When you think you have done all the preparation, can you take a fashion blockbuster like Molly? No! During the formal shooting, you may have to endure extreme weather, stay wet for a long time, and pose like a supermodel without any support, relying solely on your own strength. The entire shooting process may last for half a day, and it is impossible to complete without a little perseverance and resilience. Molly’s seriousness and passion for “fashion” are the key elements that have enabled her to overcome all difficulties and have been working with H&M for several years. Even though she has made a name for herself in the fashion industry, Molly’s enthusiasm and original intention have not changed, and everyone, including H&M and other international big brands, can see it!
// 高知名度與影響力 //
In this social media-dominated generation, sometimes utilizing the influence of influencers and KOLs for marketing can be more effective than spending a large amount of money on advertising. Molly, as a well-known fashion influencer, has over 680,000 followers on Instagram. With her active presence on social media and proactive engagement, having her as a brand ambassador undoubtedly reaches a wider audience, greatly enhancing the promotional effect of the series.
In addition, Molly’s fashion style is a role model for many young girls, and H&M is a fast fashion brand targeting the young population. The two complement each other, multiplying the power of marketing. I believe many fashion-loving girls will purchase products from the series inspired by Molly’s aura, ready to replicate her path to fame, hoping to become the next Molly one day!
資料及圖片來源： H&M , @molly_chiang
