Deciding to buy a watch based on brand value or appearance is by no means shallow, but understanding the story behind them may make you love them even more!

The latest Gucci Dive series introduces four new watches, designed with a strong sense of fashion and playfulness, instantly elevating your style. The new designs are inspired by diving watches, exuding a sporty style. The watch case and strap blend recycled steel and plant-derived plastic from renewable sources, reflecting the brand's commitment to reducing environmental impact and benefiting humanity and the planet.

Harry Winston's newly launched Premier Sweet Stars watch, inspired by the legend of "The Cowherd and the Weaver Girl," is both topical and romantic!

The rose, which symbolizes love, has always been popular among women. Piaget has recently launched a high-end watch with a rose theme, using real flower petals to make the strap, making it both beautiful and romantic!

This year, the brand unveiled its second high-end watch series in Geneva, themed Gucci Wonderland, showcasing three new watch movements in a dreamy, colorful amusement park.

In addition to being a dazzling accessory on the wrists of legendary movie characters, ROLEX has also quietly supported the art of film both on and off the screen for many years.

Arriving at the annual watch and legend event, the brand has released a variety of new watches, allowing us to select the most interesting styles for ladies in 2022 and introduce them to you one by one.

CHANEL has already released a variety of eye-catching styles on the first day of W&W, let us now introduce them to you one by one!

Swatch turns watches into canvases, allowing classical paintings to become wearable works of art!

In the drama, she plays the role of the director of a dermatology hospital, often presenting herself with an intellectual and capable career woman style. In addition to handbags, the watch she wears is also an important detail.

The Emerald watch series is the latest addition to the Harry Winston watch family, featuring a striking octagonal case design as its signature characteristic, presenting a classic style with a modern touch.

In addition to echoing the zodiac sign of the Year of the Tiger, there are many elements full of meaning!

The deep and alluring blues always evoke a sense of tranquility in the deep sea, and TUDOR's new release of the Pelagos FXD professional diving watch combines elements of navy blue with outstanding features designed for underwater diving.

This Christmas, give your loved one an exquisite and easy-to-match watch, so that every time they wear it, they will always remember your thoughtfulness!

Watchfinder & Co. recently compiled a list of the top 10 most coveted watches in the world for 2021 based on over 20,000 watch collectors from around the globe!

Rainbow colors make the watch more dazzling and eye-catching, wearing it on the wrist brings a pleasant mood!

Pink items are both gentle and sweet, and can bring out a sense of youthfulness and romance. Which of these unique pink watches do you love the most?

Emporio Armani releases its 2021 autumn/winter watch and accessory collection, bringing new styling proposals for the season, allowing women to showcase their unique charm and transition to the new season in the most fashionable way!

This time, Dilraba's appointment also became the first female global brand spokesperson for the brand.

The Hublot Big Bang Integral Tourbillon Rainbow watch, set with colorful gemstones, looks even more dazzling and eye-catching than its predecessor!