In recent years, fast fashion brands that focus on affordable prices, including H&M, Zara, and GU, have actively entered the beauty industry. It is not a new trend for affordable brands to enter the beauty world, but H&M stands out with its fast fashion culture! To target Generation Z, H&M Beauty has launched a new in-house vegan OHH! series, incorporating colorful Y2K elements that are sure to catch the attention of many young people!
H&M launched the Hello Kitty lip gloss series as early as 2009, and in 2011, they also released a variety of eyeshadows, lip glosses, and nail polishes. In 2015, they finally entered the beauty industry and launched the H&M Beauty collection, which is available in all 900 stores worldwide and on their official website. The official statement says, “Entering the beauty industry allows us to complete the look. We can create any imaginable style, including colors, materials, classics, natural, or fashionable. But the most important thing is quality.”
H&M recently announced that it will open its first H&M Beauty flagship store in Oslo on May 4th, and a second H&M Beauty store on May 25th. In addition to their own brand products, they will also introduce over 80 popular beauty brands, including Smashbox, Anastasia Beverly Hills, and the exclusive products from Huda Beauty. The beauty flagship store incorporates a one-stop shopping concept, with beauty consultants available and an adjacent H&M store, creating a comprehensive fashion and beauty experience.
Further reading:
- The epitome of texture is expressed in the fragrance of ink and paper! Diptyque’s new fragrance “L’Eau Papier” is the talk of the town.
- Hello，Our Planet!
- Chloé、Coperni、Miu Miu 時裝周也指定要她！化妝師 Fara Homidi 推出個人彩妝品牌
The Y2K trend has swept the beauty industry, becoming one of the most influential beauty trends in recent years. H&M Beauty has launched a new body care series called OHH! (Oh Hey Hero), targeting the GEN Z new generation and focusing on inclusivity. The series offers 10 colorful vegan products, including shower gel, body lotion, deodorant, hand cream, body scrub, body serum, functional moisturizing stick, and deodorant spray.
At the same time, there are tools such as hair removal razors, replacement heads for hair removal razors, and hair removal gel in the product category. Harmless, vegan, and cruelty-free have also become the top essential conditions for Gen Z to choose skincare products. The OHH! series uses a vegan formula, refusing to harm animals and the environment, while reducing the burden on the skin from the products!
From the series of promotional advertisements, regardless of the overall shooting style or product design, the colors are bright and bold, full of Y2K retro girl style, in order to celebrate individuality, embrace the body, and express freedom. Sabina Odqvist, the head of H&M Beauty, said, “We don’t believe in complicated procedures, layered products, and overpriced formulas. We hope that this collection will make our customers feel comfortable and confident in their skin, and become an essential part of our daily lives.”
OHH! The series is affordable, with excellent value for money. The lowest price ranges from EU€3.99 to EU€7.99, and it is expected to be officially released on the US website on April 20th. However, it is unknown whether it will be released simultaneously in Hong Kong and Taiwan. Nevertheless, this series is believed to be highly popular among the younger generation!
Learn more: H&M Beauty
