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October 22, 2021

2021 Fall/Winter Trend: Fashionistas are all chasing after this “internet-famous” jacket from The Frankie Shop, what makes it so appealing?

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The weather is getting cooler, and it’s time to choose a warm and stylish jacket. Founded in New York, The Frankie Shop is known for its excellent taste in selecting goods. Since its establishment in 2014, it has been highly sought after by tasteful girls from all over the world, making it a great place to find unique niche clothing. This autumn and winter, they have a “hot” style of quilted jacket.

This $285 jacket not only frequently appears in #OOTD hashtags, but has also become a popular online search item. According to a report from the global fashion search engine Lyst, views of The Frankie Shop’s quilted jacket increased by 129% from September to October! Its search volume also increased by 91%; the report also indicates that most buyers are looking for the moss green color option.

What exactly is its appeal? The value of this seemingly simple stitched coat lies in its cut and details. The coat is cut in an oversized style and deliberately paired with a clean-lined collarless design, intended to leave enough space for a thick turtleneck sweater underneath; the fabric is made of durable material, and the padding layer can also provide warmth.

Founder of The Frankie Shop, Gaelle Drevet, believes: “Although its original form is a jacket lining, it looks modern and gives off a casual vibe, with a very prominent geometric silhouette.”

After seeing demonstrations from different trendy people around the world, do you feel the urge to get one too? However, due to the overwhelming popularity of the jacket, it is already sold out. Interested friends can only closely monitor the official website for restocking information.

圖片來源:The Frankie Shop

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