Christmas has just passed, and the streets, shops, and malls have eagerly put on festive New Year decorations! This year, with less than a month between Lunar New Year and New Year’s Eve, just as you have thought about your Christmas and New Year’s Eve outfits, it’s time to start thinking about your New Year’s attire! To dress for the occasion, to wear “good luck” while still maintaining a sense of fashion taste, you need to learn from the fashionistas! Fashion brand DIESEL launches a new Lunar New Year collection every year, and this year, there is a limited 2020 Year of the Rat capsule collection, bringing the legend of the Chinese zodiac into the realm of fashion trends.
As we all know, next year is the Year of the Rat, the beginning of the twelve zodiac signs! When we think of rats, we usually think of cute designs, but DIESEL goes against the norm and brings a stylish flair to the rat, appealing to fashion-forward individuals. This collection features 12 playful key pieces, all showcasing a cartoon rat print as the main focus. Items include a motorcycle leather jacket adorned with rat zodiac signs, lightning symbols, and text, denim jackets, reversible bomber jackets, short-sleeve tees, hoodies, classic 5-pocket jeans, knitwear, sportswear, underwear, and accessories. Whether worn individually or mixed and matched, each piece allows the wearer’s personality to shine through, exuding a festive atmosphere. The creation of each item is inspired by street graffiti culture, embodying the brand’s unique streetwear aesthetic.
To create a rebellious street style, DIESEL adopts a real and casual artistic approach, using techniques such as hand-drawing, animation, graffiti, and painting to create vivid patterns and childlike mouse designs. The understated and simple cartoon mouse has become the highlight of the series, unforgettable at first sight, and also reveals the brand’s constant pursuit of breakthrough innovation, adding a unique beauty to each new year’s item!
As mentioned above, the 2020 Year of the Rat men’s and women’s capsule collection features 12 extremely fashionable and playful items. The classic men’s and women’s zip-up biker leather jacket is the highlight of the collection, with a jacket adorned with a large amount of metal decorations, oversized DIESEL logos, rats, and lightning patterns on the shoulders, perfectly blending rock and fun. Whether paired with leather jacket pants or a simple T-shirt, it is suitable and brings a new concept to Chinese New Year outfits.
Afraid of being too rock and roll, something that older generations may find hard to accept, DIESEL also brings us down-to-earth designs in midnight black down jackets, reversible bomber jackets, and denim jackets. These understated designs not only cater to the “tastes” of the elderly but also complement your preference for simple and minimalist styles. Pair them with a slim-fit Jogg Jeans featuring a patchwork mouse pattern and a light wash, creating a timeless and stylish look that you can wear even after the New Year, never going out of fashion.
Fashion is all about the details! The key accessories of the 2020 Year of the Rat capsule collection for men and women are also incredibly surprising! The neutral black washed backpack with a gray pocket accent, as well as the gray nylon washed women’s crossbody bag with a DIESEL embossed logo decoration, will emit a faint light in the twilight, like stars in the dark, making it impossible to look away! If you don’t want to worry about your New Year’s outfit anymore, it’s time to get your hands on the limited edition DIESEL Year of the Rat items! The brand new limited edition Year of the Rat capsule collection is now available at DIESEL K11 MUSEA, Harbour City, Elements, and Times Square stores. Quickly clear out your outdated items from your wardrobe and let’s welcome the new together!
