Life will always have unpleasant things happen, sometimes even feeling desperate. But no matter how difficult it is, it will always pass. If you can face it with a smile, the worries may disappear faster. A smile brings happiness to others and also gives strength to your own life.
LOEWE Paula’s The latest 2020 collection uses fashion design to bring smiles to everyone, Creative Director Jonathan Anderson adds large Smiley® patterns to clothing or accessories, making people feel the joy just by looking at them. The brand hopes that everyone can see the collection as a way to amplify positive emotions, so that everyone can face future challenges with a smile.
The Smiley® series not only appears on Paula’s Ibiza summer clothing, but also on different popular handbags, such as palm leaf woven baskets and grass woven bags with oversized bright yellow smiley faces, as well as versatile handbags from Paula’s fashion store archives including mermaids, goldfish, and lotus patterns, small Gate Pocket cowhide handbags, and the Smiley® Heel Pouch that is almost the same size as the bag body.
The large yellow smiley face is striking, bringing a sense of childlike fun to the brand. Isn’t this positive energy and optimism just what we need now? The Smiley® styles from the Paula’s Ibiza collection are now available in stores and online starting today.
圖片來源：Loewe
