Rolex has a deep connection with the world of film and art. In many award-winning Oscar films, legendary film characters can be seen wearing Rolex watches, making it a symbol of the close relationship between Rolex and the film industry.
The brand has always actively supported the continuous development and promotion of film art, collaborating with legendary figures and talented filmmakers in the contemporary film industry. For example, inviting Martin Scorsese, James Cameron, and others to serve as spokespersons, and deep collaborations with the Academy of Motion Picture Arts and Sciences, the Oscars, and the museum in Los Angeles. It also supports the development of film art through the Rolex Mentor and Protégé Arts Initiative.
In addition, the brand’s strong support for the Oscar Film Museum has also continued and enhanced the close connection between the two parties. The Oscar Film Museum is the first large-scale film art museum in the United States, dedicated to documenting and preserving film history, exploring film production technology, and discovering the cultural value of film. The museum is designed by renowned architect Renzo Piano, who has won the Pritzker Prize, and features 50,000 square feet of exhibition space, a regular theater, a lecture hall that can accommodate 1,000 spectators, and a teaching broadcasting studio. Through depicting the present and future of the film industry, the Oscar Film Museum aims to help the public gain a deeper understanding of film knowledge and culture through exhibitions, screenings, cultural programs, and precious collections.
