Key Responsibilities

Content Strategy & Creation

• • Generate fresh story ideas and video concepts focused on style, trends and industry insights
  • Write, edit and proofread articles
  • Plan and script on-camera segments; deliver as on-screen Anchor for interviews, product demos and event coverage

Production & Collaboration

• • Coordinate with videographers, photographers and graphic designers to bring stories to life
  • Host live streams and recorded shoots—conduct on-camera interviews with designers, KOLs and brand representatives
  • Work with marketing to amplify content via social media campaigns (Facebook, Instagram, YouTube)

Network & Community

• • Cultivate relationships with industry insiders, PR agencies and talent to secure exclusive access and interviews
  • Engage with our audience—respond to comments, moderate live Q&As and build community loyalty

Quality & Performance

• • Enforce editorial standards: fact-checking, style consistency and brand tone
  • Track content performance (page views, watch time, engagement) and refine approach to meet KPIs

Requirements

• • Bachelor’s degree in Journalism, Communications, Fashion or related field
  • At least 1 year of editorial or on-camera experience (fresh graduates with strong portfolios welcomed)
  • Exceptional writing, editing and storytelling skills in English and Cantonese (spoken & written)
  • Confident on-camera presence—comfortable hosting, interviewing and live broadcasting
  • Solid grasp of SEO best practices and social-platform algorithms
  • Proficiency with video editing tools (e.g. Premiere Pro), Canva and livestream software
  • Strong organizational skills, team spirit and ability to juggle multiple projects under tight deadlines
  • Genuine passion for  fashion and lifestyle trends

Key Responsibilities

Market Strategy & Growth in China

• • Lead the overall market development strategy for ZTYLEZ in Mainland China, aligning with the Hong Kong headquarters’ positioning to drive brand growth, marketing initiatives, and commercial performance.

  • Develop and execute annual marketing, branding, and revenue strategies across the fashion, beauty, art, and watch sectors to achieve business and brand awareness objectives.

Brand Management & Integrated Marketing

• • Ensure consistent brand positioning across Mainland China and Hong Kong while overseeing the brand presence on the official website and major social media platforms including Xiaohongshu, Douyin, and Weibo.
  • Plan and execute brand IP campaigns, industry forums, art collaborations, and fashion week initiatives to strengthen ZTYLEZ’s reputation and influence within the luxury lifestyle industry.

Business Development & Commercial Partnerships

• • Build and manage the media commercialisation strategy, including content marketing, branded features, celebrity collaborations, product placements, and integrated campaign packages.
  • Develop and maintain strategic partnerships with leading luxury beauty, fashion, watch, and art brands while negotiating annual commercial agreements with key clients.

Content & Campaign Strategy

• • Collaborate with the editorial team to develop market-driven content strategies based on industry trends, seasonal campaigns, and audience insights.
  • Lead integrated marketing campaigns, influencer collaborations, trend reports, and branded content projects to maximise traffic, audience engagement, and commercial conversion.

Events & Partnership Management

• • Oversee the planning and execution of offline events including product launches, fashion events, designer forums, VIP experiences, and art collaborations.
  • Expand strategic partnerships by integrating industry resources and identifying new cross-industry collaboration opportunities.

Leadership & Budget Management

• • Lead and develop the marketing, business development, branding, and media teams by establishing KPIs, performance management systems, and talent development programmes.
  • Manage annual marketing budgets, optimise media investment, and maximise return on investment (ROI).

Market Intelligence

• • Monitor market trends, competitor activities, and emerging opportunities across China's luxury lifestyle and fashion media landscape.
  • Provide strategic recommendations and adjust marketing initiatives to strengthen ZTYLEZ’s competitive position in the market.

Requirements

• • Bachelor's degree or above with a minimum of 5 years' experience in a Marketing Director, Chief Marketing Officer, or equivalent leadership role.
  • Strong understanding of Mainland China's advertising ecosystem, content marketing, and integrated media partnerships.
  • Established network with luxury brands, PR agencies, celebrities, artists, and key stakeholders within the fashion, beauty, watch, and art industries.
  • Proven expertise in Xiaohongshu, Douyin, Weibo, and digital media marketing, with a strong track record in commercialisation and key account management.
  • Strategic thinker with strong branding, business development, leadership, negotiation, and project management skills.
  • Ability to lead large-scale marketing initiatives, perform under pressure, and travel when required.

  • Experience with Hong Kong media operations and familiarity with the Greater Bay Area luxury and fashion market will be an advantage.

Key Responsibilities

New Business Development

• • Drive growth by promoting digital ads, content marketing, and cross-platform campaigns to potential clients.
  • Proactively identify and cultivate new business partnerships.

Sales Targets and Achievement

• • Consistently meet or exceed sales goals through strategic planning and execution.
  • Regularly analyze and report sales performance, delivering customized performance updates to clients.

Advertising/Marketing Solutions

• • Develop and present tailored advertising and marketing solutions for clients, aligning with ZTYLEZ content.

Client Engagement and Retention

• • Build and maintain strong relationships with media agencies, clients, and media partners to ensure satisfaction and loyalty.
  • Provide excellent client support by promptly addressing needs and concerns.

Team Coordination

• • Collaborate effectively with editorial, production, and marketing teams to ensure cohesive client campaigns.

Requirements

• • At least 2-3 years of experience in media sales, business development, or a related field, with a preference for candidates with an established client network.
  • Demonstrated success in achieving sales targets in a competitive environment.
  • Experience in digital media sales.
  • Strong grasp of the market, its trends, and client needs.
  • Strategic thinker with excellent interpersonal skills for managing client relationships and networking.
  • Proactive, self-driven, and capable of working both independently and as part of a team.
  • Established connections with advertisers targeting younger demographics, particularly in sectors such as Gadgets, Fashion, Entertainment, FMCG and more, are a plus.
  • Experience in managing marketing campaigns and creating engaging content is advantageous.