It can only be said that Justin Bieber and Hailey Bieber have been having a rough time recently. After Hailey recovered from a mild stroke earlier, her husband Justin Bieber suddenly faced paralysis. Troubled by health issues, they are now facing another storm: Hailey Bieber’s personal skincare brand Rhode was sued by the fashion brand Rhode just a week after its launch!
Hailey Bieber recently joined the ranks of star beauty brands, launching the clean beauty brand Rhode designed for sensitive skin. Last week, she held a high-profile celebration party, with even “expert” Kylie Jenner attending to support her good friend Hailey. While the market’s attention is focused on this new star beauty brand, Rhode made headlines with legal disputes, as fashion brand Rhode sued Hailey’s brand Rhode for trademark infringement.
If you are familiar with emerging fashion brands, you must be no stranger to the fashion brand Rhode. The brand was established in Los Angeles in 2014 and has become popular among the new generation of girls with its holiday-themed printed dresses. Even celebrities like Beyoncé and Hilary Duff have worn Rhode designs. Now, Hailey naming her personal beauty brand Rhode has indeed confused consumers, and the two founders of the fashion brand Rhode have also made statements on the brand’s IG, indicating that in order to protect the brand’s business, they had to sue Hailey, with a seemingly tough attitude. Will Hailey’s hard work for Rhode come to an end shortly after its debut, or will it need to be rebranded with a new name? Everything will be left to the judgment of the court.
