In recent years, many female celebrities or beauty influencers have entered the beauty market, establishing their own personal brands. Apart from relying on their star power and ability to attract fans to entice girls to make a purchase, many of them also have unique formulas or makeup styles as selling points, making a big splash in the skincare and beauty industry with unlimited potential, becoming popular brands! The UK beauty product price comparison website Cosmetify recently announced the top-selling beauty brands owned by British and American celebrities. Now, let’s reveal the top 5 for everyone to see if your favorite brand made the list!
//5th: Jeffree Star – Jeffree Star Cosmetics//
If you have been paying attention to foreign beauty Youtubers, you will probably know the name Jeffree Star. This beauty Youtuber, who has 16.4 million subscribers, founded his own makeup brand Jeffree Star Cosmetics in 2014. Known for his avant-garde and bold makeup style, he also incorporates vegan formulas. The Blood Sugar and Androgyny eyeshadow palettes, as well as the Velour Liquid Lipsticks, are some of the most popular products in the brand, helping him earn over 76 million pounds!
//4th place: Lady Gaga – Haus Laboratories //
Lady Gaga, the queen of pop, launched her own makeup brand Haus Laboratories in 2017, and it has certainly made a name for itself! Embodying her avant-garde image, the makeup line features punk-inspired products such as the Head Rush Blush Duo and an 18-shade eyeshadow palette inspired by her song “Stupid Love.” From the color schemes to the packaging, everything exudes her strong personal style. Just the mention of Lady Gaga’s name alone sparks excitement in the makeup world, and her hands-on approach in demonstrating various makeup looks, coupled with affordable prices, has made it easy for beauty enthusiasts to get their hands on her products. It’s no wonder the brand has raked in over 100 million pounds in just a few years!
//3rd place: Kylie Jenner – Kylie Cosmetics //
Makeup enthusiasts are no strangers to the name Kylie Jenner, a makeup guru from the United States who founded her own brand Kylie Cosmetics in 2015. With 240 million followers on IG, she quickly rose to fame with her high popularity. The brand initially focused on lip kits that create full lips, which once sold out on the official website. In recent years, the brand has released more shades and textures, such as the newly launched Matte Lip Kits and Matte Liquid Lipsticks. The pink packaging has captured the hearts of many girls, leading to the brand’s successful sales of 140 million pounds!
//2nd place: Jessica Alba – The Honest Company//
Founded by the famous Hollywood actress Jessica Alba in 2012, skincare brand The Honest Company focuses on natural and gentle skincare products free from chemicals. With a diverse range of products, it has won the favor of mothers and is sold in retail chains like Target and Costco, achieving an astonishing sales volume of over 210 million pounds!
//1st place: Rihanna – Fenty Beauty //
The number one bestseller is the personal makeup brand Fenty Beauty founded by American pop queen Rihanna! This star brand has achieved such great success in the competitive beauty market, not only because of Rihanna’s strong popularity, but also because of the gentle nature of the products and the diverse range, making it a favorite among beauty enthusiasts. The brand has generated over 410 million pounds in sales, showing its incredible appeal! Additionally, Rihanna took it a step further last year by launching the skincare brand Fenty Skin, and this year she is actively developing a new hair care brand, Fenty Hair. It is believed that the brand’s popularity will continue to soar!
Learn more and image source: instagram@jeffreestarcosmetics, hauslabs, kyliecosmetics, honest, fentybeauty
