Often referred to as “blood is thicker than water,” British actor Matt Smith, who shares the same surname as Sir Paul Smith, is not only a friend of the brand but has also been invited to appear in the brand’s 2023 autumn/winter and 2024 spring/summer advertisements, personally showcasing the classic formal wear and the designer’s iconic Signature Stripe.
Matt Smith has appeared in “Doctor Who,” “The Crown,” and “House of Dragon.” Paul Smith believes that whether it’s his on-screen roles or his everyday style, he exudes a sophisticated and confident vibe. When he wears a suit, he looks very handsome, making him a perfect match for the brand. In June of this year, he also attended Paul Smith’s Spring/Summer 2024 menswear show in Paris as a VIP guest.
The brand’s first release of the 2023 autumn/winter advertisement is inspired by the simplicity and purity of the black and white advertisements of Paul Smith in the 90s. Matt Smith is dressed in the brand’s classic formal wear, including the famous A Suit To Travel In style and a suit inspired by the archives. There are also new jackets and knitwear from the new collection, with the brand’s classic Signature Stripe and blue backdrop adding color to the photos.
