Using daily life and work as the theme of the new advertising campaign for BALENCIAGA, capturing the most natural and unpretentious consciousness through the lens, highlighting Creative Director Demna Gvasalia’s proposition that clothing can break through seasonal limitations. In April, the brand officially released a new series of advertising campaigns, interpreted and continued by different brand friends based on the unique theme mentioned above.
Continuing to be shot by photographer Stef Mitchell, in the new series of advertising campaigns, BALENCIAGA has created content including character photos, dynamic short films, and static images. The characters who interpret the new season’s items and styles in this shoot are also vividly portrayed by several close friends of the brand. This includes Kim Kardashian, who has almost become a walking spokesperson for BALENCIAGA, the brand’s creative director DEMNA’s close friend, husband, and stylist – musician BFRND, as well as British renowned brand buyer Kat Zhang, models Tommy Blue and Marie-Agnès Diene, etc. Each of them embodies the most representative classic styles of Balenciaga in the advertisement, appearing in a very cozy indoor environment, greatly enhancing the daily concept advocated by the campaign.
In the series, different characters are seen wearing different styles of clothing and accessories, including iconic Le Cagole boots and handbags, Bistro tote bags, Falkon boots; stretch over-the-knee pants, oversized denim sets, Pantaleggings boots, twisted pleated dresses, and suspender skirts.
The special identity of BFRND is interpreted in an all-black outfit, showcasing DEMNA’s frequently worn Space shoes, XXL hoodie, as well as B-Coin and Cut earrings. The advertisement short film is accompanied by soft, slow piano music, and features two cute puppies entering the frame, creating a strong contrast in concept and atmosphere.
The brand recently released another appearance by Kim Kardashian, wearing a bright red tailored jacket on top, pink Pantaleggings and boots on the bottom, and holding a light pink Le Cagole XS handbag, striking a selfie pose. As for the next advertising figure? Who will it be? Will Justin Bieber appear again in this season’s campaign? Stay tuned.
資料及圖片來源：Courtesy of BALENCIAGA
