Raf Simons joined Prada, collaborating with Miuccia Prada as co-creative directors, becoming a headline event in the fashion world last year. After much anticipation, their first collaborative collection Prada SS 2021 finally debuted at Milan Fashion Week in September last year.
Raf Simons combines his signature modernist patterns, abstract prints, and futuristic minimalist style with Miuccia Prada’s sustainable elegance, creating a collection that both sets of fans will nod in approval of!
With the launch of the 2021 spring/summer collection, the brand has finally released the series’ advertisement. As the first collaborative series advertisement by Raf Simons and Miuccia Prada, the theme is set as “Dialogues.” The advertisement did not enlist a famous photographer to direct it, but instead used works captured by a 360-degree camera at the venue of the presentation. Even the selection of models is not A-list celebrities, but all up-and-coming models. This simple arrangement is intended to focus everyone’s attention on the message the advertisement wants to convey, rather than on other extravagant displays.
Ultimately, what kind of “conversation” do Raf Simons and Miuccia Prada want to have through concise and powerful advertisements? In the ads, there are multiple sets of questions, including: “Do you speak more freely online?”, “Can something be truly new?”, “Is the future a romantic idea for you?”, and so on, using a series of questions to prompt fashion enthusiasts to think about different issues from multiple perspectives. Of course, these questions do not have absolute standard answers, but you can submit your personal opinions on the brand’s related website, and the collected opinions will bring about a new round of conversations, as well as the opportunity to become the next creative inspiration. If you have unique insights on the above questions, why not express your thoughts and spark more discussions and reflections!
