At the end of this year, CHANEL announced that Europe’s most beautiful Monaco Princess Charlotte Casiraghi will serve as the brand ambassador and spokesperson, with her prestigious status and deep connection with the brand across generations. The news has generated much anticipation for her first advertising campaign. Recently, her first appearance in the 2021 Spring/Summer fashion ad has finally been officially released.
The advertisement was shot by the famous duo of photographers Inez van Lamsweerde and Vinoodh Matadin, at a villa in Roquebrune-Cap-Martin, a southern French area near Monaco. Charlotte Casiraghi wears the 2021 Spring/Summer fashion collection by Virginie Viard, inspired by movies. Against the stunning backdrop of Monaco, whether in black and white or color day and night images, by the pool or in the bedroom, Charlotte resembles a Hollywood movie star, stepping out of the screen with a touch of dreamy and mysterious colors.
In the advertising photos, she interpreted multiple styles, including a black soft wool long vest with a bow tie paired with wide-leg trousers, a holographic black soft wool suit with silk satin collar and cuffs, a chiffon dress embroidered with beads, a black leather jacket paired with a half skirt, and a black soft wool chiffon off-the-shoulder dress, all elevating her charm; pleated chiffon long skirt with CHANEL logo, pink and dark blue jumpsuit belted like a cardigan, light brown soft wool jumpsuit with braided details outlining the clothing lines, and a pleated chiffon floral long skirt, all showcasing exquisite craftsmanship; as well as a red cashmere embroidered sweater paired with overalls and a jeweled button soft wool skirt, all exuding color and joy.
Charlotte Casiraghi can be said to have an impressive background. She is the granddaughter of Monaco’s Princess and Oscar-winning actress Grace Kelly, standing at 174cm tall. With a keen interest in fashion from a young age, she already knew Karl Lagerfeld and maintained a friendly relationship with CHANEL when she was in her teens. Not only did she inherit beauty from a young age, she is also a gifted student, fluent in French, Italian, English, and some German. She is skilled in horseback riding, skiing, swimming, and playing the piano. She has also participated in international equestrian competitions multiple times and supports charitable organizations as a member of the Monaco royal family, never forgetting to give back to society.
Charlotte Casiraghi, who is bold and unconventional, has broken the royal tradition of unmarried pregnancy, earning her the title of “the most rebellious royal member.” Like Coco Chanel, she is also a Leo, both possessing the courage to pursue themselves and face challenges. Charlotte Casiraghi’s illustrious background and charismatic personality perfectly align with CHANEL, making her the perfect ambassador.
圖片來源：CHANEL
