Zenith watch factory has equipped the DEFY Skyline Tourbillon with a new automatic high-frequency tourbillon movement, offering two styles in stainless steel and black ceramic.

Eddie Peng starred in the latest advertisement for Longines, shot on the streets of Switzerland to highlight the brand's fashionable elegance.

Zenith returns to the tennis court, serving as the official timekeeper for the Ultimate Tennis Showdown (UTS) 2024 Championship, and launching the Chronomaster Sport titanium watch and a new series of integrated rubber straps.

Bvlgari unveiled a new chapter in the story of time at the 2024 LVMH Watch Week: its creations are both precision timepieces and jewelry masterpieces.

TAG HEUER announces Chinese swimmer Qian Haiyang as its latest brand ambassador, once again demonstrating its strong commitment to the world of competitive sports.

Bell & Ross BR 03 CYBER series new work BR 03 Cyber Ceramic, designed inspired by stealth fighter jets, the ceramic watch case design is outstanding, the matte black appearance is low-key and eye-catching, replacing the commonly used precious metals in the traditional watchmaking industry.

Zenith's new Chronomaster Sport series of watches features a vibrant green ceramic bezel and dial, while also introducing a new integrated rubber strap for the first time.

TAG Heuer kicks off the new year with two new Lake Green editions of the TAG Heuer Carrera Chronograph.

Swatch collaborates with Blancpain to launch the latest member of the Bioceramic Scuba Fifty Fathoms series - OCEAN OF STORMS. This unlimited edition combines fashion and innovation, drawing inspiration from the Oceanus Procellarum, the stormy ocean on the moon. Equipped with the revolutionary SISTEM51 mechanical movement, it has a power reserve of 90 hours and is water-resistant up to 91 meters. The case and crown are made of unique Bioceramic bio-ceramic material, showcasing a commitment to environmental protection. Globally limited release, limited to one purchase per person per store per day.

Montblanc Star Legacy Full Calendar watch, making a strong comeback with a new midnight blue dial and interchangeable straps.