黑色星期五、双 11 买到失心狂？The Ordinary 简单一招，提醒大家「理性消费」！

每年年尾，大家的购买欲就会因为 Black Friday、双 11 及百货公司的节日减价而变得高涨，而今年为了刺激消费，品牌提供的优惠就更加吸引，直接现金折扣、买 1 送 10 等不同形式的特惠方案让大家买得更凶、更疯狂。不过，根据过往经验，愈大的优惠换来的是愈大的后悔，往往都恨自己一时冲动买得太多、太浪费。

在 Instagram 查看這則貼文

Bye-bye Black Friday. Hello KNOWvember. Last November, we asked you to shop slowly. 🐢 We said that skincare purchases should be based on education, not impulse because we value conscious consumption. For us, Black Friday no longer felt like a people or planet-friendly event, and so we closed our stores and website for a moment of nothingness. We did, however, still want to bring you a saving. And so, we did something we had never done before by offering 23% off every product for the entire month. Starting today, that 23% saving is back, but with a commitment to share daily educational content for the entire month, which we have named KNOWvember—a mindful month of education, research, reflection, and consideration. 🔬🤔 For a preview of what to expect this month, please visit the link in our bio or DECIEM.com/Knowvember 📚 Hyper-consumerism remains one of the biggest threats to the planet, and we know that an urgent change in how humans produce and consume products is required. The UN communicated that “according to latest projections, the global population could grow to around 8.5 billion in 2030, 9.7 billion in 2050. The equivalent of almost three planets could be required to provide the natural resources needed to sustain current lifestyles.” (UN.org). On November 27th—formerly known as Black Friday—we will be pressing pause. Our stores and website will be closed, once again, for a moment of nothingness. We hope KNOWvember and our month-long discount will empower you with the resources required to buy less, but better. Enjoy, and please remember to shop slowly 🙂

The Ordinary, NIOD, & more.（@deciem）分享的貼文 於 PST 2020 年 11月 月 1 日 上午 6:02 張貼

不想再一时冲动，入手不必要的产品？美妆品牌 The Ordinary 的总公司 DECIEM 最近就提倡「理性消费」概念，提供更长的购物优惠期，让大家有更多时间认清个人需要及产品特色，以理性凌驾冲动，做个精明的消费者！

在这个购物欲全年最高的11月，The Ordinary及DECIEM推行了一个以“Please Shop Slowly”及“KNOWvember”为主题的企划，顾名思义就是要大家理性消费。而为了让大家有更多消费冷静期，品牌就再度推出为期整整1个月的全球性、全线品牌77折的优惠。此外，更会加强消费者对产品的了解及认知，了解清楚才下单入手，作出理性消费的决定。

从现在开始到11月30日，长达整整一个月的折扣优惠，让你慢慢了解、慢慢思考、慢慢享受，在理性中体验真正的购物乐趣！