At the end of each year, everyone’s desire to buy will soar due to Black Friday, Double 11, and holiday discounts offered by department stores. This year, in order to stimulate consumption, the discounts provided by brands are even more attractive, with direct cash discounts, buy 1 get 10, and other special offers making everyone buy more aggressively and crazily. However, based on past experiences, the bigger the discount, the greater the regret. Often, people regret buying too much and wasting money due to impulse purchases.
Not wanting to make impulsive purchases anymore? The beauty brand The Ordinary‘s parent company DECIEM has recently promoted the concept of “rational consumption,” providing longer shopping discounts to give everyone more time to understand their personal needs and product features, allowing rationality to prevail over impulse and become a savvy consumer!
In this November, the month with the highest shopping desire of the year, The Ordinary and DECIEM launched a campaign with the theme “Please Shop Slowly” and “KNOWvember”, which is self-explanatory that they want everyone to consume rationally. In order to give everyone more time for calm consumption, the brand has once again launched a global, all-line 23% discount for a full month. In addition, they will enhance consumers’ understanding and awareness of the products, so that they can make rational decisions only after understanding clearly before placing an order.
From now until November 30th, a month-long discount offer allows you to slowly understand, contemplate, and enjoy, experiencing true shopping pleasure in rationality!
