Unconsciously, we have come to the day of bidding farewell to 2022 and embracing 2023. Of course, we must review the highlights of the beauty industry in 2022. This year, the game of musical chairs has become the new norm in the beauty circle, and there have been many shocking acquisition news apart from the departure and retention of brand leaders. Eliminating the weak and retaining the strong, let us now review the lucky ones who have successfully advanced in the beauty industry elimination round, while also cherishing the important figures who have brought us beauty in the past.
1/ Alessandro Michele leaves Gucci
In November 2022, Gucci’s creative director Alessandro Michele suddenly announced his departure, leaving countless fans heartbroken. In addition to leaving Gucci fashion, Alessandro Michele also relinquished his responsibilities at Gucci Beauty. We can’t wait to see what new artistic style Gucci Beauty will bring without this master of vintage aesthetics and romantic creativity.
2/ After leaving Chanel Beauty, Lucia Pica joins Byredo with great force.
Lucia Pica, a prominent figure in the fashion and beauty industry who previously worked at Chanel Beauty for six years, has finally taken on a new role this year as the Creative Image and Makeup Partner at Byredo. In October, she launched a new line of high-quality lip glosses, once again impressing and garnering attention. We are truly excited to see what surprises she will bring to Byredo in the future.
3/ “Beauty giant” Estée Lauder enters the fashion industry.
In 2022, there are countless units crossing over into different industries, but the most surprising one is the plan of Estée Lauder, the leading group in the beauty industry, to enter the fashion world. Estée Lauder, the owner of Tom Ford Beauty, successfully defeated its rumored opponent, the fashion group Kering, by acquiring Tom Ford’s eponymous fashion brand. From being a beauty giant, Estée Lauder has transformed into a fashionable newcomer. It remains unknown whether Estée Lauder, after this acquisition, has the determination to continue developing in the fashion industry.
4/ Australian niche brands acquired by L’Occitane
In addition to Estée Lauder’s foray into the fashion world, another market news that has surprised everyone is the acquisition proposal made by the French natural skincare brand “飄洋過海” to the niche brand Grown Alchemist, which is highly favored by the literary and artistic crowd. Although it is known that there are many natural skincare brands that debuted and gained popularity at the same time as Grown Alchemist, the attention and funding from L’Occitane, the leading brand in France, cannot be ignored. Now, with the strong support of L’Occitane behind it, people are eagerly anticipating the brand’s products.
5/ New online shopping option for beauty products! FarFetch Beauty officially launches.
The post-pandemic era has completely changed everyone’s lifestyle habits. Staying at home and online shopping have become the new norm. Recognizing the unlimited potential of the online shopping market, FarFetch, which has always focused on the fashion market, has officially launched a new business, FarFetch Beauty, to bring more niche choices to beauty enthusiasts.
