Fendi’s new O’Lock jewelry collection boldly plays with the brand’s “double F” logo.
The 4th generation heir of the Fendi family and newly appointed Creative Director of Jewelry, Delfina Delettrez Fendi, designs the classic FF logo in her own style, transforming the brand's square letter pattern into a fashionable and distinctive carabiner shape, giving it a stylish and trendy look that echoes Kim Jones' rebellious British vibe.
