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August 31, 2021

Fendi’s new O’Lock jewelry collection boldly plays with the brand’s “double F” logo.

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Whenever a new artistic director takes over a brand, they always like to start with the brand’s logo. Take Kim Jones, for example, in his first ready-to-wear collection for Fendi, not only did he take inspiration from the first letter of the brand “F” to create the Fendi First handbag, but you can also find the O’Lock jewelry collection that plays with the classic FF logo.

The 4th generation heir of the Fendi family and newly appointed Creative Director of Jewelry, Delfina Delettrez Fendi, designs the classic FF logo in her own style, transforming the brand’s square letter pattern into a fashionable and distinctive carabiner shape, giving it a stylish and trendy look that echoes Kim Jones’ rebellious British vibe.

The entire jewelry collection includes rings, necklaces, earrings, bracelets, and pendants. The gold metal earrings, necklaces, and hair accessories come in three sizes: large, mini, and petite, which can be mixed and matched. Additionally, there are designs embellished with white crystals, as well as a pair of earrings in the shape of a padlock that can only be opened by pressing “FENDI”, which are both stylish and playful, making them essential items for the autumn and winter seasons!

Learn more: FENDI

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