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Korean beauty

innisfree
March 9, 2023

INNISFREE’s new logo sparks heated discussions! What is the real reason behind the first major logo change in 20 years that cannot be ignored?

Recently, INNISFREE has released a brand new image, with a complete makeover of the logo, colors, packaging, etc. It is also the first time in 20 years that they have changed the font! However, netizens are expressing dissatisfaction with the new logo and demanding that the brand withdraw it. Do you like the new logo of INNISFREE or not?

May 20, 2020

#New Product Express: Korean girls are crazy about the natural skincare brand Ariul! The high CP value flagship “Three Treasures of Makeup Removal” is so amazing!

There are countless beauty brands in Korea, and among them, the over-the-counter natural skincare brand Ariul may not be too familiar to everyone, but in fact, this brand is extremely popular in Korea! Recently, Ariul has landed in Hong Kong, and the first wave of products launched is the brand's best-selling "Three Cleansing Treasures"!

May 10, 2020

#Good Selection: “The King: Eternal Monarch” has too many embedded ads, which has caused dissatisfaction among fans! However, the lip balm used by Kim Go-eun unexpectedly has skyrocketed in popularity!

The latest episode of "The King: Eternal Monarch," written by Kim Eun-sook and starring Lee Min-ho and Kim Go-eun, has angered fans due to excessive product placement. However, many people have been intrigued by the products featured, with the lip balm used by Kim Go-eun being particularly popular!

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