The fashion show was held at the newly completed Fendi Factory in Capannuccia, a suburb of Florence, Italy. Silvia Venturini Fendi, the brand’s accessories and menswear artistic director, took inspiration from the everyday “workwear” of craftsmen and turned aprons and tool belts into key decorative elements.
At the beginning, the male model appeared in a distinctive workwear outfit, with a denim work apron hanging on him, and a tape measure hanging from it. He also wore a tool belt with the FF logo on his waist, which was adorned with various precision tools commonly used by craftsmen.
In addition, this season’s men’s clothing is not lacking in sexy designs. Among them, the apron, which is essential for craftsmen, has been transformed into leather, becoming a suspender top and a short skirt. There are also vests, shoulder-cut shirts, and backless formal shirts, injecting a neutral color into Fendi’s men’s clothing.
In terms of accessories, Silvia Venturini Fendi brings a whimsical design, creating not only the rotating Fendi Chiodo new bag, paper box handbag, FF Logo woven basket, but also a coffee take-out bag.
Similarly eye-catching is the collaboration between the brand and Japanese architect Kengo Kuma. Starting from the ancient craft of handmade paper, they use materials with a Japanese style such as Waranshi paper, woven bamboo, and birch bark to create classic Peekaboo, Baguette Soft Trunk bags, and Fendi Flow sneakers, engaging in an artistic dialogue with traditional Japanese craftsmanship.
