In addition to collaborating with brands of different positioning, the co-branded series also sees many brands partnering with influential fashion trendsetters. Givenchy has announced a collaboration with popular Hip Hop singer Kid Cudi from Europe and America to launch a limited edition Tee.
Kid Cudi’s fashion taste has always been highly praised. He has previously collaborated with the street artist Kaws to release a limited edition vinyl for his tour. This time, Givenchy’s creative director, Matthew M. Williams, designed a black cotton tee based on Kid Cudi’s unique style.
This limited edition Tee features white GIVENCHY embroidery on the chest, adorned with a single-sided sleeve decoration of Kid Cudi’s official logo for the “To the Moon” 2022 world tour. The back showcases a colorful screen-printed portrait of Kid Cudi performing, capturing the image of him fully immersed in his singing.
