The Max Mara Fall/Winter 2024 collection, themed “THE INNER LIFE,” draws inspiration from the legendary French literary figure Colette. The collection showcases characters depicted in her writings, ranging from handsome and suave antagonists to elegant and charming women. With a combination of fashion, simplicity, and designs that are endlessly memorable, Max Mara once again showcases the allure of modern urban women!
This season’s show creates an extremely minimalist all-white space, perfectly echoing the inspiration of fashion ladies from the good old days strolling in the forest in black and white photos. The opening features a series of black outfits, intertwined with navy blue, smoke gray, camel, and other harmonious colors. Never absent is the brand’s iconic piece, the coat, which this season is inspired by the Japanese aesthetic with a cocoon-like silhouette, paired with wide kimono sleeves, or hanging loosely at the back like a pilot jacket, crafted with dense wool and fluffy double-faced camel velvet and camel hair fabrics, bringing a refreshing new structure! Embellished with knit and felting techniques, cleverly highlighting the lightweight texture of these exquisite coats between coats and cardigans.
In addition to neutral styles, Max Mara deliberately adds a feminine touch to the sharp and clean coats, dignified military coats, thick woolen short coats, and tough tailored suits. With exaggerated knit pleats design tightening at the waist and adorned with a narrow belt, reminiscent of a kimono belt, it highlights the elegant curves of women.
In addition, the gently undulating layers of ruffles bring a fresh and soft feminine touch to velvet wool skirts and belted jumpsuits, while flowing nightgowns and loose robes are made of flannel or soft navy velvet, with black and blue crystals on the skirts adding a sparkling brilliance. Max Mara women always exude a graceful elegance reminiscent of a bygone era and a captivating charm that is both refined and approachable, all while revealing a glimpse of their inner sensual allure!
