Due to the impact of the epidemic, the scale of the activities of the four major fashion weeks has been forced to shrink. The past magnificent stages and crowded scenes are no longer there, and brands are also striving to stand out and seek change within the constraints, hoping to provide fashion enthusiasts with a different experience within a limited scope.
Burberry, which will hold its 2021 Spring/Summer collection presentation in the UK on September 17, not only moved the runway venue outdoors but also invited renowned musician and performance artist Anne Imhof to perform, offering a unique artistic experience beyond fashion.
This year, 42-year-old Anne Lmhof from Germany, who gained attention for her performance art piece “Faust” at the 57th Venice Biennale, and representing the German Pavilion, won the Golden Lion Award for Best National Pavilion.
Anne Lmhof excels in using Durational Art to evoke the audience’s most primal emotions, incorporating different dance choreography, music, and environmental atmospheres to make the audience reflect on society’s different values and cultural differences. What different and impactful performance and impact will this German performance artist present for the British classic Burberry? The answer will be revealed in 2 days.
