When it comes to Gucci’s classic handbags, “The Jackie” made its debut in 1961 and has been an important member of the brand’s handbag family for decades. It has continuously evolved over the years and each design has become a timeless classic at the time.
The brand recently launched a new advertising campaign for Jackie 1961, featuring actress Dakota Johnson, to present the different charms of the handbags in a more down-to-earth way. The ad, shot by Glen Luchford, captures Dakota Johnson’s daily life in Los Angeles, allowing us to catch a glimpse of her as an international superstar, whether she is doing yoga, taking a stroll on the streets, meeting friends, or attending parties at night. In every occasion, she is always the center of attention with her Gucci outfits and the Jackie 1961 handbag she carries.
The original handbag was introduced in 1961, embodying the fashion traveler trend that Gucci was known for in the 1960s and 1970s. In 1999 and 2009, fresh elements were injected into the classic style, bringing it to life with contemporary aesthetics and sophistication. The new advertising campaign pays tribute to the legendary origins of the handbag, highlighting its versatile nature and elegant charm through candid and natural photographs. It reflects how the handbag has evolved through different eras and individuals, while maintaining its versatile and elegant qualities. It also breaks tradition with its sleek design and versatile style.
Mini, small, and medium sizes, as well as multiple color options, have been successively launched, showcasing a versatile and unique style, and unleashing creativity for each collection. The focus is on the distinctive piston-shaped buckle, paired with diverse materials such as natural grain leather, patent leather, exotic leather, or the iconic GG Supreme canvas. The detachable leather or chain shoulder strap can be further extended, enhancing the versatile style and practical functionality. The 2023 Cruise early spring collection brings a vacation-inspired version with raffia and straw weaving, as well as velvet jacquard patterns.
