Less than a month left until we welcome the new year of 2024. Since 2000, Pantone, the world’s authority on color, has been announcing the color of the year for the following year. The representative color for 2023 was “Viva Magenta,” symbolizing fearless confidence, vitality, and passion. And for 2024, the representative color is “Peach Fuzz,” a soft and gentle peach tone.
Further reading:
- My favorite secret weapon! Lyman X SkinCeuticals collaborates again to showcase the charm of a warm man!
- 林愷鈴 Ashley Lin & 蘇皓兒 Chloe So / Fearless, Fun & Defying
- Christmas Promotion Campaign: Tiffany & Co. Collaborates with Brand Ambassadors Rosie Huntington-Whiteley and Zhong Chuxi to Interpret a Heartwarming Festive Story
Peach Fuzz (柔和桃) emits a fresh and gentle feeling, a soft and charming peach tone that falls between pink and orange. It can evoke a sense of belonging, release the mind and body, and bring nourishment, creating a tranquil atmosphere. In this post-pandemic era of turmoil in all aspects of life, our need for nourishment, sympathy, and compassion is increasing day by day, and our imagination of a peaceful future is also growing. The color “Peach Fuzz” gives a warm and passionate embrace, conveying messages of sympathy and empathy.
Pantone Executive Director Laurie Pressman said, “In the process of searching for colors that touch our desire for intimacy and connection, we have selected colors that are warm and modernly elegant. This color tone is compassionate and can give a gentle embrace, easily intersecting youthful vitality with timeless immortality.”
Peach Fuzz awakens our senses to the various sensations of comfort and warmth. It is both an idea and a feeling. This soft, light, and unrestricted presence can effortlessly transport us into the future.
