This year, August 22nd is Qixi Valentine’s Day, and major fashion brands have seized the opportunity to launch various limited edition collections. In addition to the usual heart-shaped patterns, red tones, and pink elements that represent “love,” there are also designs that combine fashion with unique and creative details, which are suitable for giving to your partner or rewarding yourself. Each brand has also specially created sweet and thoughtful advertising campaigns for the Qixi limited edition collection, in order to celebrate deep affection and sweet love.
“ZTYEZ” presents a compilation of various brands’ limited edition collections for Qixi Valentine’s Day, providing you with gift inspiration for this Qixi.
GUCCI
Gucci has enlisted the new generation actress Wen Qi and singer Ke Yu Zhou as brand ambassadors for their advertising campaign. Inspired by romantic poetry, the two of them lie on a bed of flowers and lush green grass, wearing fashionable items from Gucci’s special Qixi collection, capturing joyful and intimate moments in a captivating image.
Gucci’s Qixi Festival collection covers a variety of fashion items such as clothing, handbags, shoes, accessories, etc., combining fantastical themes with sparkling decorations and vibrant floral patterns. Among them, the brand’s iconic bag styles have been reinterpreted, with Diana imprinted with floral prints, exuding a romantic vintage vibe; the Dionysus handbag is designed with deep red sequins and adorned with two cute strawberries, and there is also a heart-shaped Interlocking G leather handbag, all emitting a fashionable and joyful style.
LOEWE
Loewe interprets the love story of the Cowherd and the Weaver Girl from a modern perspective. Brand ambassador Wu Lei and model Wang Zhenzhen portray a couple who feel like they are living in different time zones due to their busy lives. When they are alone, they write down a few words and fold the notes into lucky stars, symbolizing how couples nowadays often get lost in the electronic world. Therefore, they propose to value and rediscover the true meaning of love. Sometimes, a simple and sincere gesture, like giving a handmade gift to your loved one, can reignite the spark of love.
The Hammock Hobo mini handbag from the Seven Sisters series is derived from the classic Hammock design, offering three exclusive color options: purple, lime green, and slate gray. Each mini handbag comes with a pair of gold and silver star pendants, echoing the love lucky stars in the advertisement, making it the sweetest gift for lovers on the Qixi Festival.
Further reading:
- Jennie, Rosé, and Gigi Hadid all love to wear! Learn 3 ways to style “white socks” and instantly elevate your fashion personality!
- Versatile, stylish, timeless! Dior Toujours Bag becomes the new favorite of many female celebrities
- Diptyque Candle 60th Anniversary! Taeyeon’s White Candle Gift Box, Only 12 Sets Worldwide?
MARNI
Modern love is like a kite, no matter where it flies, the gaze of the loved one is always drawn to each other. Marni’s limited edition collection for Qixi Festival is themed around kites, showcasing love in the air – “Love Is In The Air”.
The series is inspired by writing passionate love letters, combining elements of love, romantic poetry, and the Marni logo, presented on a range of items including gender-neutral t-shirts, shirts, and hoodies. The popular Tropicalia bag from the brand also introduces a limited edition design for Qixi Festival, featuring heart-shaped embroidery for a playful touch and a summery atmosphere. The Dada Bumper casual shoes are adorned with minimalist heart-shaped elements on the sides and feature heart-shaped embroidery on the lining, skillfully depicting romantic imagery in the details.
FENDI
Fendi presents a colorful limited edition collection for Qixi Valentine’s Day, including clothing, handbags, footwear, and accessories, designed with joy and playfulness, combining tradition and creativity.
The women’s collection takes inspiration from the iconic Baguette handbag from the Spring/Summer 2009 collection, reinterpreting the colorful FF logo print on the bags and injecting a playful touch throughout the entire collection. The clothing designs play with graffiti style, with the FENDI Mirror logo adorning cropped t-shirts and asymmetric skirts, celebrating exquisite craftsmanship and a playful spirit. As for the men’s collection, the classic Fendi patterns are reimagined in a creative way, with gradient colors embellishing t-shirts and reversible nylon jackets. The Soft Trunk Baguette, Camera Case handbag, and Match sneakers also feature the same gradient color effect, exuding a lively and elegant energy.
BALENCIAGA
In addition to a series of limited edition products for the 2023 Qixi Festival, Balenciaga specifically invited renowned photographer Shinichi Tsutsui to shoot a commercial, capturing real couples on the streets of Shanghai. They are dressed in clothing from this collection, confidently showcasing it in the short film and recounting the scene of their first encounter.
The collection includes a variety of essential items, including t-shirts, hoodies, handbags, and shoes. Among them, the all-black t-shirt is embroidered with the words “Je t’aime” (French: I love you) and a heart-shaped pattern. The classic Hourglass handbag and Marie-Antoinette high heels are adorned with ribbon bows, adding a charming and fashionable touch.
