The reason why classic handbags are worth investing in and owning is because they can withstand the test of time and trends, with designs that remain fresh and timeless. The Baguette handbag, which debuted in 1997, can be said to be Fendi’s most iconic handbag, constantly reinventing itself over the years to showcase endless creative possibilities for this classic bag design.
Arriving in 2022, it is an important day for the 25th anniversary of the birth of the Baguette handbag. The brand specially held a celebration event at the flagship store in Landmark, with a group of celebrities including Linda Chung, Zhang Tianfu, Hong Jiahao, Chen Lei, Qiu Yantong, Chen Yishen, Zhang Mansha, Zhang Manzi and others attending to experience the charm of the Baguette handbag together.
The Baguette, as its name suggests, is inspired by the French baguette bread, designed as a long and square underarm bag. To celebrate its 25th anniversary, Kim Jones and Silvia Venturini Fendi specially selected 25 re-edition collectibles, reimagined with different materials such as sequins, embroidery, silk, and fur textures. They also collaborated with Marc Jacobs, Tiffany & Co, Sarah Jessica Parker, and Porter to launch four major joint ventures, bringing a new variation to the table.
In addition, Fendi has collaborated with Korean brand ambassador Zico to create an original song and launch a dance challenge for the event. Zico explained, “When I was writing the song, I kept repeating the letter ‘F’ in the chorus, which represents both Fendi and reminds people of the Baguette logo composed of two F’s. Many positive words start with ‘F’, such as Friendship, Family, Freedom, and Fendi.”
Celebrities, artists, and internet celebrities from all over the world have also donned Fendi outfits and launched dance videos. Participating in the dance challenge include a group of young Hong Kong stars, Marf Yip, ANSONBEAN Chan Yik Sun, fashion twin sisters Cheung Man Sa and Cheung Man Tsz, P1X3L, and more.
Fendi celebrates its 25th anniversary with a special capsule collection, recently hosting a grand celebration in New York. Models were adorned from head to toe with bags of all sizes, including Baguette handbags, embellishing hoodies, leggings, gloves, hats, skirts, sweaters, and new versions of handbags.
Actress Sarah Jessica Parker’s classic line in “Sex and the City”: “This is not a handbag, this is a Baguette.” has solidified Baguette’s undeniable status in popular culture. Sarah Jessica Parker’s special edition Baguette is adorned with gradient sequin embroidery in purple, green, light pink, or powder blue, and comes with four different clasps for versatile styling.
25th anniversary heavyweight collaboration, as well as a surprise collaboration with Tiffany & Co., reinterpreting the Baguette with pure silver, enamel, platinum, and diamonds, as well as a shiny crocodile leather handbag dyed in Tiffany Blue, showcasing the ultimate precious form.
Marc Jacobs deliberately contrasts elaborate styling with a casual and understated look, blending personal aesthetics with signature design elements. Through parachute fabric midi skirts, distressed denim jackets, and safety vests inspired by New York street scenes, paired with extravagant and oversized Baguette handbags, he brings new sparks and surprises.
The practical nature of the Japanese luggage brand Porter injects a sturdy and masculine atmosphere into the Baguette, known for its durable bonded nylon fabric. The design also focuses on lightness, and the latest version of the Bum Baguette has been released.
