The new flagship store of Dior located in Harbour City has officially opened, with its decor reflecting the brand’s elegant Parisian heritage and timeless modern style, adorned with the iconic cannage pattern on the exterior walls, making it very eye-catching.
Spanning two floors with a total indoor space of 885 square meters, the interior design of the store draws inspiration from the classic elements of 30 Avenue Montaigne flagship store, blending them with a contemporary minimalist style, including Versailles parquet wooden floors and toile de Jouy patterns. Eye-catching features inside the store include a giant crystal chandelier at the main entrance, handcrafted in the Bohemian region of the Czech Republic; as well as a spiral staircase adorned with the original prototype of the Bar Jacket. Original artworks by artists Peter Seal, Lu Song, Wang Yuyang, Max Cobalto, and Hong Hao embellish various sections, highlighting the connection between Dior and the art world.
The new store offers an elegant and comfortable shopping environment, with a complete range of products. The first floor features men’s and women’s clothing, handbags, accessories, shoes, and perfume, while the second floor showcases men’s and women’s clothing, jewelry, the Dior Maison home collection, and includes a VIP room. To celebrate the occasion, the new store presents exclusive new products, including a gift box with four mini Lady Dior handbags with full embroidery, the new Rose des vents jewelry pieces set with colored gemstones, and the intricately embroidered Dior Lady D-Joy featuring delicate floral and bird motifs in a three-dimensional embroidery composition, showcasing exquisite craftsmanship. It is worth mentioning that the new store is also the designated pre-sale location for the Dior Fall/Winter 2022 menswear collection in the Asia-Pacific region.
