Loewe has always spared no effort in promoting art. As early as 1988, it established the LOEWE FOUNDATION to support the development of crafts, photography, design, poetry, and dance, continuing the brand’s original spirit since its inception as a craft cooperative in 1846. Under the current Creative Director Jonathan Anderson’s leadership, who is passionate about art, he has injected Lux and Art elements into the brand, making art, architecture, and design one of Loewe’s languages, on par with fashion, handbags, shoes, and accessories.
Recently, he further renovated the flagship store CASA LOEWE Barcelona in Barcelona, highlighting the craftsmanship and fashion aesthetics that the brand has always valued through interior decoration.
The flagship store was formerly the local famous landmark Casa Lleó Morera, designed by the renowned Catalan modernist architect Lluis Domenech i Montaner.
During the renovation process, the original ceiling gold foil decorations of the building were carefully preserved and restored, retaining the traditional architectural style of the building. In terms of interior design, the concept of a gallery is used, exuding luxury, warmth, and cultural atmosphere, showcasing a variety of Loewe’s collection of art pieces.
The focal point of the store is a large bamboo sculpture installation by Tanebe Chikuunsai IV, while on the lower ceiling hangs a cotton rope woven sculpture by Catalan artist Aurelia Munoz. At the entrance, there is a black installation “Dangling Hairy Hug” by Leung Wai Kiu and a stained glass window installation by Richard Wright.
In addition, Jonathan Anderson also specially selected 8 pieces of Picasso’s ceramic works and Marc Camille Chaimowicz’s four-fold decorative screen for display.
And artists Richard Tuttle, Zizipho Poswa, and 2021 LOEWE Craft Prize nominee Takayama Takashi’s sculptures created in different media are also on display in the store. The placement of each artwork has been carefully considered, allowing visitors to feel as if they are in an art gallery.
