Have you recently visited K11 MUSEA in Tsim Sha Tsui and discovered a new store called “STORiES”? This fashionable boutique curates over 40 emerging designer brands from around the world, offering a diverse range of fashion, jewelry, home goods, beauty products, and more. It provides an alternative to mainstream brands for individuals who prefer unique designs and avoid “matching outfits.”
STORiES was founded by Tina Leung, founder and designer of the fashion brand Annibody. She felt that boutique stores with their own unique characteristics and aesthetics were rare in Hong Kong, so she created STORiES with the concept of “The Luxury of Less,” introducing several exclusive minimalist luxury brands from Asia and Hong Kong.
In terms of fashion brands, in STORiES, you can find CAES based in Amsterdam, which focuses on simple classic fashion, believing that fashion is not a fast-moving consumer product and should not be limited by seasons or time. Therefore, the brand does not mass produce its styles, and the designs ensure both quality and fit. The Korean brand Missing You Already focuses on easy-to-wear clothing that can be integrated into daily life, such as loose jumpsuits made of white cotton and linen fabric.
Common Muse, a jewelry brand from Singapore, focuses on understated luxury jewelry that allows women to complement different styles. One of the brand’s collections, the Ines Elongated Ring, is inspired by the sculpture “The Fish” by Romanian artist Constantin Brancusi, with its rounded and dynamic design exuding artistic beauty. Also worth checking out is the Flash Jewellery brand at STORiES store, with its signature Eight series 14K recycled gold-plated bracelet combining modern and industrial styles.
In addition, STORiES also follows the green trend by introducing the Spanish eco-friendly sneaker brand SAYE, which specializes in environmentally friendly sneakers made of vegan leather. For every pair of sneakers sold, SAYE will sponsor the planting of two trees to contribute to greening the earth. STORiES also collaborates with Parisian Argot Studio to create a series of textured vases for home decor enthusiasts, creating a French minimalist home atmosphere. Each vase is made from organic resources, in line with environmental principles.
In addition to finding inspiration for outfits and home decor, girls can also get their hands on eco-friendly organic skincare products from the US at STORiES, such as Salt & Stone’s 100% natural mineral sunscreen, LESSE’s refined cleanser, and bioactive face masks, to take care of their skin needs while embracing an eco-friendly lifestyle.
Learn more and image source: STORiES
