The highly-discussed Gucci x The North Face collaboration, which sparked intense discussions before its official release, has finally unveiled a complete lookbook. Now everyone can closely examine the luxurious outdoor fusion of the collection. To complement the spirit of exploration celebrated in the collection, the advertisements were shot in the mountains, with travelers dressed in Gucci camping by the lake leading viewers into nature, embarking on an exploration journey together. The backdrop of forests and mountain peaks creates a vast and magnificent scene. Whether it’s the color palette or the 70s aesthetic revealed through the lens, the mountains have all become very Gucci.
This collaboration series includes clothing, accessories, bags, shoes, as well as tents and sleeping bags that are closely related to The North Face’s outdoor exploration products. The clothing collection not only includes down jackets, waistcoats, and vests, but also shirts, skirts, and jumpsuits. The jackets and equipment are based on The North Face’s original designs from the 1970s. Some styles are brightly colored and adorned with floral patterns designed specifically for the collaboration between Gucci and The North Face. The new The North Face x Gucci logo is incorporated into the design, combining The North Face’s three lines with Gucci’s famous green, red, green webbing.
It is worth mentioning that the series also continues the commitment of these two brands to sustainable ecological management. The luggage is made of ECONYL®, a nylon fabric extracted from fishing nets, carpets, and other waste materials, which can be recycled and helps reduce ecological carbon footprint.
With The North Face x Gucci collaboration series underway, Gucci has launched a new round of Gucci Pin limited-time store projects, based on outdoor environments, echoing the spirit of travel and adventure. The exterior wall of the limited store on Gage Street in Central is decorated with a special floral pattern, and the pink appearance is very eye-catching in the bustling city, becoming the latest check-in spot.
And the limited store in Harbour City, Tsim Sha Tsui, also uses the same series of wallpapers, making people feel like they are entering a jungle world. With plenty of curves and circular arch patterns bringing a varied structure, creating a sense of a wilderness camp. Paired with the overhead spotlights, it feels as poetic as looking up at the stars from inside a tent.
At the pop-up store, you can find a range of collaborative items including clothing, accessories, luggage, shoes, tents, and sleeping bags. Whether it’s men’s or women’s wear, you can mix and match freely or wear them separately, whether it’s a mountain look or a fashion look, satisfying your different styling needs. Everyone passing by might as well visit these two limited-time stores and experience the charm of this collaboration wave.
Hong Kong The North Face x Gucci Pin Pop-up Store:
36 Gough Street, Central: From now until February 21
Harbour City Gateway Arcade, Tsim Sha Tsui: From now until January 17
圖片來源：Gucci
