Due to the impact of the epidemic, the fashion industry is facing unprecedented major changes, with many large fashion events and exhibitions being postponed or even canceled. Even Chanel has moved its originally planned 2020/21 Cruise series presentation in Italy online, to be broadcast live. London Fashion Week has also changed its traditionally tight physical fashion week schedule to an online format. However, this sudden “go digital” trend is not for everyone, as key players in London Fashion Week such as Burberry, JW Anderson, Victoria Beckham, have all decided to opt out and not participate in the first online version of London Fashion Week!
When everyone thought that top brands were still hesitant about “online fashion week,” the trend website Highsnobiety announced that it will be hosting an online fashion week called “Not in Paris” from June 24 to July 2 to fill the void left by Paris Fashion Week. What’s even more surprising for fashion enthusiasts is that big brands like Bottega Veneta, Dior, Fendi, Hermès, Rick Owens, and Thom Browne have also confirmed their participation.
What makes international big brands all agree to join this “Not in Paris Fashion Week”? And what unique surprises will “Not in Paris Fashion Week” bring to everyone? Everything will be revealed next Wednesday!
