A good watch can better showcase one’s personal style and taste. The DolceVita series, officially launched by Longines in 1997, has always captured the hearts of elegant women worldwide with its simple and unique rectangular case design, inspiring the well-known Longines slogan “Elegance is an attitude”. In 2023, the brand brings a new interpretation to this series, introducing the more delicate-sized Mini DolceVita watch collection.
The design inspiration for the DolceVita watch series actually originated from the legendary rectangular watch of Longines in 1927. The birth of the Mini DolceVita continues the series’ elegant style, but with a smaller and brand new 21.50mm x 29.00mm stainless steel case. With its simple silhouette, clean and soft lines, paired with a leather strap that matches the dial color, and available in both diamond-set and non-diamond-set styles, it showcases tranquility, luxury, and timeless style in every detail.
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To celebrate the occasion, Longines held the Mini DolceVita series launch event in New York, USA last month. Elegant image ambassador Jennifer Lawrence and popular Korean star Suzy attended the event, witnessing the charm of the Mini DolceVita series together. The scene was filled with starlight and excitement.
In addition, the brand recently held an elegant banquet at the Four Seasons Hotel in Macau to celebrate the grand launch of the Mini DolceVita series in Hong Kong and Macau. They specially invited a group of well-known fashionable young women to experience its elegant details.
