Longines has recently positioned its brand to be more youthful, incorporating elegant traditions into modern fashion, giving people a refreshing feeling. The brand has also announced the invitation of popular male idol Jeffrey (Wei Junsheng) to join as a brand ambassador in the Hong Kong and Macau region, showcasing the brand’s progress in fashion and innovation.
Jeffrey made his debut on television and in the film industry in 2020. With his impressive performance and positive and energetic image, he quickly became popular. His outstanding appearance also made him a new favorite in the fashion industry, where he was invited to attend top international fashion brand events and appeared on the covers of major fashion magazines. In early 2023, he independently completed his personal work and joined the music industry, embarking on his musical dreams. This demonstrated his courage and attitude in pursuing his goals, which aligns with Longines’ spirit of progress and brave exploration that has accompanied great pioneers throughout history.
Jeffrey is honored to become a friend of the brand this time: “I greatly appreciate Longines’ elegant attitude and relentless pursuit of precision technology over the years, which has benefited me as a new generation artist. I am honored to interpret different watch features for Longines and showcase my own elegant attitude. I believe that in the future, it will bring more surprises for everyone.”
