In the creative world of Chanel women, details are everything. She values every detail on clothing, even a button is filled with her insistence and belief in aesthetics. Buttons are not just embellishments on jackets, but symbols of her style. In 2020, the CHANEL watch creative studio created the Mademoiselle Privé Bouton jewelry watch series to pay tribute to the brand’s attention to detail aesthetics. Inspired by the classic Little Black Jacket cuff, with diagonal twill strap, meaningful jewelry buttons, exquisite design of the clasp mechanism, exquisite carving and inlay craftsmanship, bringing a series of watches that combine high fashion aesthetics.
The latest 2021 collection has been released, once again challenging traditional watchmaking craftsmanship by combining the exquisite skills of the LESAGE embroidery workshop to create the newest “Button Watch Series.” The new timepieces are complemented by embroidered straps filled with golden beads, adorned with the lion motif representing Gabrielle Chanel’s zodiac sign, showcasing nobility and glamour.
It also brings a style that changes the twill soft wool to a diamond-patterned leather strap, and the wide strap is embellished with an antique bronze braided edge. In order to complement the more luxurious button design, the strap is also replaced with new red, black, and antique bronze colors. The watch is surrounded by a circle of long step-cut diamonds, making the watch even more extraordinary.
CHANEL also cuts off the sleeves of the coat, only taking the cuffs and buttonholes, bringing a design reminiscent of button rings. Under the three-dimensional patterns of camellias, Byzantine motifs, or the silhouette of a CHANEL lady, there is a small and delicate wristwatch hidden, allowing ladies to wear the watch on their fingers.
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