In 2005, CHANEL launched a watch called BOY·FRIEND. The octagonal shape with straight lines presents a masculine and handsome feeling, different from the gentle impression of typical women’s watches. The reason why BOY·FRIEND has become a classic in CHANEL watches since its launch is not only because the name symbolizes the companionship of a boyfriend day and night, but also because the brand interprets the modern independent impression of women through this watch.
In the eyes of CHANEL women, there is no distinction between genders. She draws inspiration from menswear and never hesitates to wear trousers freely in an era that restricts women’s clothing. She has always boldly walked the path of neutrality, and no one understands neutral style better than CHANEL. On the other hand, BOY·FRIEND also represents the boyish side of every girl. She possesses the courage of a man and the sensuality of a woman. She is both strong and gentle, understands her own needs, and listens to her own voice. Whether or not there is a partner by her side, she does not need to depend on or wait for anyone, she is her own BOY•FRIEND.
In 2020, the BOY·FRIEND style continues to evolve, but its meaning remains unchanged. It is still your best companion, even though the brand has discontinued the use of rare leather for straps, creativity has not slackened.
The brand recently launched the “MY BOY∙FRIEND” watch strap, full of personal color meaning, allowing you to freely decide your BOY∙FRIEND image. Different sizes of watches can be paired with colorful calfskin, imitation crocodile skin or diamond-patterned straps, soft tweed straps, beige gold or stainless steel tweed straps, creating your most unique “MY BOY∙FRIEND” in your heart.
圖片來源：CHANEL
