In 2000, Chanel launched the J12 watch, the first time ceramic was used as a material for watchmaking, shocking the watch industry and changing watchmaking history. Over the past 20 years, the J12 has been upgraded in different versions, including black ceramic watches, the addition of a tourbillon device, and water resistance up to 300 meters, leading to well-known new versions such as J12 Chromatic, J12 Moonphase, J12 Skeleton Flying Tourbillon, and more.
And this year, on the 20th anniversary of the birth of J12, Chanel has launched a limited edition of 2020 J12∙20 commemorative limited edition, incorporating the brand’s classic aesthetic elements into the watch design. The dial and bezel feature 20 classic brand elements such as the 2.55 handbag, camellia, No. 5 perfume, and soft tweed jacket. In addition, 12 diamonds are set in the entire watch face design, perfectly presenting the brand’s noble and elegant temperament!
Limited edition of 2020 pieces of the J12∙20 commemorative limited edition, as well as 5 pieces of enamel watches with limited numbers, equipped with the Caliber 12.1 movement, echoing the free spirit symbolized by J12. The brand has invited a series of celebrities to share intimate moments in their lives, and has also invited Chinese supermodel Ju Xiaowen to be the protagonist of the J12·20 advertisement, interpreting the charm and style of the watch. If you want to admire the charm of the J12 up close, and get to know the J12·20 better, you might as well make an online reservation to find out more!
