Chaumet once again collaborates with “face genius” Chae Soo-bin to bring a new promotional campaign for this year’s Valentine’s Day. The stunning Chae Soo-bin wears a range of Chaumet’s iconic jewelry pieces in the promotional video, showcasing the different collections of the brand with various personalities.
In the plan, he wears multiple necklaces, including the Jeux de Liens platinum pendant with square-cut sapphire and brilliant-cut diamond inlays, symbolizing eternal companionship; while the platinum and rose gold Liens Évidence pendant represents two lovers bound for life. In addition, several classic Liens Évidence platinum and rose gold rings are paired with matching platinum and rose gold bracelets from the same collection, representing an unbreakable relationship.
In this promotional campaign, the models are also wearing jewelry from Chaumet’s Liens Évidence, Jeux de Liens, and Jeux de Liens Harmony collections, as well as the new additions to the Joséphine collection. The Joséphine collection is named after Empress Joséphine of France and embodies the elegant elements of the series, such as V-shaped egret feathers, pear-shaped, asymmetrical designs, bold innovation, and the ability to radiate dazzling brilliance.