To celebrate 15 years of partnership with Save the Children, Bvlgari is launching the #WITHMEWITHYOU brand campaign and a new pendant necklace. The #WITHMEWITHYOU brand campaign, led by global brand ambassador Anne Hathaway and shot under the artistic direction of renowned photographer Fabrizio Ferri, aims to promote the close collaboration between the brand and Save the Children.
Global brand ambassador Anne Hathaway is certainly part of it, conveying the important message of going further and doing more. Top model Eva Herzigova leads us into Sumiya’s world, and this young girl from Nepal has joined the Bvlgari Youth Empowerment Program to learn the knowledge needed for entrepreneurship. “Image architect” Law Roach tells the story of Raneem from the Zaatari refugee camp in Syria, showcasing how the power of education can break boundaries. Top model and actor Jon Kortajarena gives us a glimpse into A-Dang’s life. A-Dang is a child from the poorest region of Vietnam who has joined the Bvlgari Education Program, which provides bilingual education for children from remote ethnic minority areas. Finally, conductor Beatrice Venezi expresses her admiration for Bolivian girl Litzy, who has learned to take care of herself and face challenges while building her own beekeeping business.
This new silver necklace is inspired by the iconic B.zero1 Rock collection, featuring a round pendant with metal stud accents. It retails for 800 euros, with 95 euros being donated to Save the Children. Starting from January 1, 2024, the brand will also increase the donation amount to 95 euros for every item sold from the Save the Children collection, showcasing their strengthened commitment.
