In the past, a woman’s charm may have only been able to shine through dazzling jewelry; but as women’s power slowly rises in society, their intellectual beauty continues to awaken. In addition to precious jewelry and watches, modern women’s independence, creativity, strength, and passion are their “most precious jewelry.” The radiance that shines from within is the new definition of beauty today, and it is also the female image that Piaget, the count, has always valued the most.
In the latest series of advertisements, Piaget has invited ten outstanding women from various fields around the world to showcase their unique personal charm under the theme of “transcending the ordinary, staying true to oneself.” As members of the Piaget Society, they come from fields such as art, charity, drama, music, including Korean actress and brand ambassador for the Asia-Pacific region Kong Hyo-jin, New York socialite and fashion entrepreneur Olivia Palermo, renowned visual artist Chen Man from China, the Chinese-American actress Constance Wu who has made a mark in Hollywood, and the well-known Hollywood actress Jessica Chastain, among others. Through this campaign, the brand connects them, harnesses positive energy, and hopes to inspire women in different regions to rediscover their unique charm.
They all wore Limelight Gala watches in the advertisement, showcasing the watch’s versatility through their different styles. This is Piaget’s most classic women’s watch, just like modern women each have their own unique style, Limelight Gala can withstand the test of time, witnessing the transformation of women.
Image source: Piaget
