In the previous mention of the musical chair game in the beauty industry, apart from the comings and goings, there are actually a large number of new forces taking over the beauty circle in 2022. These newcomers have impressive backgrounds, including Hollywood actors and actresses, as well as regulars on the Forbes rich list. Despite their busy schedules, they are still determined to develop in the beauty industry, which shows the high return rate of the beauty market. At the same time, the beauty industry in 2022 also has a lot of influence from the fashion industry. How many new brands among them can make you willingly support and purchase?
1/ “Black Widow” returns after giving birth and launches a new clean beauty brand.
Scarlett Johansson, who has deeply captured the hearts of the people with her role as “Black Widow,” gave birth to a son last year. After a short break, she debuted her first personal skincare brand, The Outset, in March of this year. The brand follows the popular clean beauty trend, emphasizing simple, natural, effective, and gentle plant-based formulas. As a girl boss, she has gained support from Iron Man Robert Downey Jr., who promotes her products, making her incredibly popular!
2/ Brad Pitt, the “King of Actors,” makes a strong foray into the beauty industry, showcasing his influence as a male god in promoting products.
In the world of beauty and cosmetics in Hollywood, besides Scarlett Johansson, there is another surprising name: Brad Pitt! The heartthrob announced the launch of his skincare brand, Le Domaine, in September without any warning. Inspired by his own vineyard, Brad Pitt has incorporated the anti-aging effects of grapes into his skincare brand, which is aimed at both male and female consumers.
3/ Forbes billionaires also join the beauty battle.
How lucrative is the beauty industry? Even Forbes billionaires are joining the battle? This year, in addition to Forbes millionaire Kim Kardashian officially launching her own skincare brand, even Elon Musk, who started with electric cars, has also released a fragrance with a “burnt hair” theme. These two billionaires not only have extraordinary business acumen, but also deeply understand the methods of creating topics on the internet, achieving fame and fortune!
4/ Hailey Bieber’s personal skincare brand just launched and caused controversy.
The saying “人紅是非多” definitely applies to Hailey Bieber. She just launched her personal skincare brand, Rhode, in April, and in June she was sued by the fashion brand Rhode, which shares the same name. Established in 2014, Rhode accused Hailey Bieber of trademark infringement, claiming that having the same name would confuse consumers.
5/ Prada Beauty, Off-White Beauty… The new forces in the fashion world!
The fashion industry this year is not dominated solely by celebrities and stars in the beauty market. Prada and Off-White have officially launched their respective secondary lines, Prada Beauty and Off-White Beauty. Although Prada Beauty has only released a perfume so far, it is definitely not lacking in popularity compared to the wide range of products offered by Off-White Beauty. In addition to this, Dries Van Noten has also released beauty products, and Givenchy’s creative director, Mattew M Williams, has personally designed perfume products for the brand for the first time.
