520 is not only a sweet day representing “I love you”, but also World Bee Day. French brand Guerlain, which has always been closely related to bees, joins hands with Slovak artist Tomáš Libertíny to bring a charity conservation project related to bees and art on 520 World Bee Day.
Guerlain The reason why Guerlain chose Tomáš Libertíny from Slovakia among artists from all over the world is that he, like the brand, “cooperates closely” with bees. Tomáš Libertíny is skilled in using beehives and beeswax as creative media, creating countless alternative “sculpture” series Made By Bees, making his creations both artistic and able to preserve the beauty of nature.
This time, although the collaboration between Tomáš Libertíny and Guerlain for World Bee Day did not bring beeswax sculptures, Tomáš personally designed a limited edition of the brand’s flagship product, the upgraded version of the Water Infusion Black Bee Honey with floral patterns, and added colors to the brand’s bee logo, injecting a fresh feel into the classic. Tomáš Libertíny also added poetic gold details to the symbolic Bee Bottle, making it a piece of art belonging to the bees.
In addition to launching limited edition art collaboration products, Brand will also launch a three-day charity conservation project starting on May 20th, donating 20% of the total sales from the three days to the brand’s bee conservation program. In addition, as long as netizens repost the “Guerlain For Bees” logo designed by Tomáš Libertíny on IG during the event, and add #GuerlainForBees and #WorldBeeDay, the brand will donate 20 euros for each repost, with the goal of raising 1 million euros for the entire Bee Day event. Besides expressing love to your loved ones on 520, why not also show goodwill to the bees that provide you with honey skincare nutrition.
