SK-II Recently released a new documentary series “My PITERA™ Story”, featuring global ambassadors Tang Wei, Ayase Haruka, Ni Ni, and Chloe Grace Moretz, re-shooting their classic SK-II commercials, starting from the encounter with the first bottle of SK-II Facial Treatment Essence, sharing their unique and real stories with the Facial Treatment Essence!
Partnering with the legendary Fairy Water for over 10 years, challenging to recreate the classic advertisement of the past!
In the SK-II documentary, several spokespersons not only reshaped the classic advertisements from the past with a new image, but also sincerely shared their feelings about the legendary miracle water in exclusive interviews in the documentary, witnessing together the transformation of skin destiny! Among them, Japanese actress Ayase Haruka, who has been “acquainted” with SK-II Miracle Water for over 10 years, recalled her journey with the miracle water since the age of 25 in the documentary interview, and even jokingly said that rewatching the first SK-II ad she filmed back then made her a little shy!
The Facial Treatment Essence has changed Ayase Haruka’s attitude towards skincare. She believes in using SK-II early to maintain youthful skin. Compared to her younger self, she now loves her skin more and sees the Facial Treatment Essence as an important partner over the years, allowing her to face aging and busy filming days without worries. Through the documentary, Ayase Haruka tells her 25-year-old self that following her heart is the right direction, and she must believe in herself!
Fearlessly show your true self.
Hollywood actress Chloe Grace Moretz also shared her fairy water story, she started her first bottle of SK-II fairy water four years ago, allowing her to bravely reveal her bare face in the #Bare Skin Project ad at that time, and it has become one of her favorite photos and one of the most liked photos on Instagram to this day!
Chloe used to be very afraid of the stylist’s criticism, which would shake her confidence. After 4 years, the magical water brought various improvements to her skin, making it more vibrant and radiant, with finer pores. She has also broken through her self-imposed limits and regained her confidence. Now, shooting another SK-II ad, she is no longer afraid to express her true self and is not afraid of close-up shots!
When you learn to love your skin, you learn to love yourself!
Another classic spokesperson, Tang Wei, also expressed her love for SK-II Facial Treatment Essence. When she first heard about reshooting the ad, she admitted to feeling very surprised and incredulous. She knew that replicating her past self was meaningless, so she believed more in showing the various transformations that PITERA™ had brought to her over the past decade. She believes that taking care of the skin is the first step in pampering oneself. When you learn to love your skin, you learn to love yourself, and SK-II Facial Treatment Essence has been helping her progress over the past decade.
The skincare secret weapon of female celebrities! Revealing the secret to crystal clear skin!
For many years, SK-II Facial Treatment Essence has accompanied different female celebrities in their growth and transformation. With over 90% of the classic PITERA™, it contains amino acids and minerals similar to the skin’s natural moisturizing factors, which can instantly penetrate the skin’s deepest layers, helping to regulate and stabilize the skin, comprehensively improving smoothness, firmness, anti-wrinkle properties, fairness, and radiance in 5 major beauty categories, giving the skin a healthy and radiant glow, revealing a crystal clear radiance. SK-II Facial Treatment Essence is not a toner, but a multi-functional water-like essence suitable for all skin types and ages, no wonder several spokespersons have been so attached to it!
SK-II Global Brand Director Gayoon Jung also stated: “At SK-II, we have always been looking for new and interesting ways to connect with consumers, and we hope to share our brand story with everyone – this is not only about the story of PITERA™, but also about the journey of crystal clear skin transformation. We continue to try to tell these stories through various popular cultures – entertainment, music, art, and even animation.” Although SK-II has launched many creative productions in recent years, bringing freshness to the public, one thing will not change with these innovations, and that is SK-II’s pursuit of authentic core values. By launching SK-II’s first brand documentary about PITERA™, “My PITERA™ Story,” we will further engage in this journey, speaking closely, intimately, and authentically with our ambassadors about their lives and the transformation of their skin.
Discover more exciting stories of PITERA™ and rewrite the fate of your skin together!
Having walked through many years with SK-II Facial Treatment Essence, until today, appearing for SK-II once again, the perfect state of each spokesperson not only witnesses the rewriting of skin destiny, but also allows them to face every change in life with a more confident attitude, mastering their own lives. If you want to appreciate more stories about Facial Treatment Essence, immediately go to SK-II Official YouTube to watch the “My PITERA™ Story” series documentary, while getting the PITERA™ Experience Set containing 3 flagship products (HK$630), starting your journey to beautiful skin! Learn more: SK-II Official Website
