To celebrate Marc Jacobs’ 40th anniversary, in February of this year, he first invited his friend and well-known British makeup artist, Pat McGrath, to collaborate on a joint lipstick collection. This collaboration marks the first joint series of Marc Jacobs’ MJ40 promotional campaign, making it a major event in the beauty and fashion industry this year. What kind of sparks will fly when these two powerhouses join forces?
Marc Jacobs has launched the MJ40 promotional campaign, inviting many brand friends from the fashion and art world. The first wave of collaborations brought legendary makeup artist Pat McGrath, who recently caused a lot of discussion with the Maison Margiela “porcelain doll makeup,” to create a 40th-anniversary joint lipstick.
Everyone who follows beauty news must be familiar with makeup artist Pat McGrath. She has collaborated with numerous European and American celebrities, fashion brands, and major fashion shows, known for her bold and infinitely creative makeup looks. Even music industry queens like Taylor Swift and Selena Gomez are fans of her makeup! In 2015, Pat McGrath launched her eponymous makeup brand, Pat McGrath Labs, which sold out immediately upon release!
Pat McGrath’s collaborations are always highly anticipated! She has worked with various fashion brands such as Prada, Valentino, Versace, Supreme, and more. The collaboration with Supreme’s lipstick once caused a sensation, selling out in just 8 seconds. Recently, Pat McGrath officially announced on Instagram a collaboration with Marc Jacobs to launch a lipstick, sparking enthusiastic discussions among netizens.
Further reading:
- London Fashion Week FW24 Makeup and Hair Highlights: JW Anderson Grandma Wigs, Simone Rocha Floral Eyebrow Makeup
- Tokyo Snoopy Museum Renovation Reopening! Entrance Photo Spot/New Exhibition Room/8-Meter Giant Snoopy
- Jean Paul Gaultier by Simone Rocha SS24 Haute Couture Collection: Eye-Opening Hair Earrings
The collaboration lipstick between “Fashion Rebel” Marc Jacobs is full of playful street style, with a design that embodies a carefree and rebellious imagination. This joint lipstick, featuring Pat McGrath’s popular matte lipstick “FORBIDDEN LOVE,” retains the iconic cylindrical bottle shape and three-dimensional gold lips, paired with Marc Jacobs’ black and white “MARCJACOBS” letter-printed bottle body. The outer packaging design is also very exquisite, embodying a contemporary street fashion sense, successfully incorporating the brand’s iconic elements.
What is the charm of this joint lipstick? Pat McGrath Labs Mattetrance Lipstick is hailed as the “best lipstick in the world” and the “sold-out king”. The texture is light, thin, and smooth, making the lipstick more vibrant, full, and delicate. It is completely non-drying and slightly glossy, so you don’t have to worry about the matte finish accentuating lip lines, effortlessly creating a fashionable matte lip makeup. If you like rich, saturated, long-lasting, and stylish matte lipsticks, you definitely need to get one!
For those of you who love red lipstick, you must like this “FORBIDDEN LOVE” lip color, which is fashionable and can maintain a high-end matte finish! The official announcement states that the lipstick will be released simultaneously on the Marc Jacobs and Pat McGrath Labs official websites, and has already been launched on February 20th. After seeing the first wave of designs, will everyone want to get their hands on it?
