Take action to improve racial discrimination! Sephora responds to the “15% Pledge” by allocating a fixed amount of shelf space to Black-owned brands.
The "Black Lives Matter" movement has brought the long-standing issue of racial discrimination to the forefront once again, with major brands taking to social media to show their support through posting black squares and releasing statements. However, this has led many to question whether these brands can go beyond words and take concrete actions to strengthen efforts to combat racial discrimination. Sephora's US branch has announced a new measure that has garnered strong applause from supporters of the movement.
