After the launch of the versatile retro “Four-Color Makeup Palette”, Gucci Beauty is once again releasing a series of new beauty products this July and August, including the new member of the Flora Gorgeous perfume family, “Flora Gorgeous Magnolia”, Rouge à Lèvres lipstick, and Blush De Beauté blush in new shades, injecting a bright and vibrant atmosphere into this summer!
In 2021, Gucci launched its first Gucci Flora Gorgeous perfume, officially starting the “#FloraFantasy” story with “Flora Gorgeous Gardenia”! Last year, they released the second fragrance in the series, “Flora Gorgeous Jasmine,” continuing the dreamy tale. This year, the Gucci Flora Gorgeous perfume family welcomes a new member, “Flora Gorgeous Magnolia,” opening a new chapter in the “#FloraFantasy” realm and making the Gucci Flora Gorgeous series even more complete.
Since the first member “Flora Gorgeous Gardenia,” Gucci’s “#FloraFantasy” advertisement has been directed by artist Petra Collins and features pop diva Miley Cyrus, transforming into a Japanese anime character and leading us into a dreamy kingdom filled with furry animals, cute pop elements, and vibrant flowers!
In the new “#FloraFantasy” advertisement, Miley Cyrus is once again invited to perform. In the latest chapter of the story, Miley steps outside and gradually leads us into a vast outdoor world, arriving at a soft pink and purple-toned anime fantasy world. With the intoxicating scent of Gucci Flora Gorgeous Magnolia, she enters a boundless world of freedom, exuding confidence and charm.
Gucci Flora Gorgeous Magnolia is carefully blended by perfumers Daphné Bugey and Marie Salamagne. The fragrance is centered around the noble and sweet magnolia flower, complemented by vibrant sage, delicious osmanthus, and woody patchouli, creating a joyful and bright scent. Mixed with soft cashmeran and fresh coconut, it concludes with a jasmine note, evoking an irresistible and warm sweetness.
Continuing the design aesthetics of the Flora Gorgeous series, this time Gucci Flora Gorgeous Magnolia is presented in a candy pink-purple color, combining the classic Flora print with blooming flowers and vibrant colors. It also symbolizes good luck and reminds us to believe in ourselves!
Further reading:
- Continuing the classic triangular logo! Prada Beauty’s first makeup and skincare series officially debuts
- Gucci’s classic symbol evolves again! The horse bit chain pattern is combined with chain links, transforming into jewelry and watches
- Gucci Cosmos exhibition will debut in London in October, showcasing the brand’s most iconic designs over the past 102 years!
Last October, Gucci Beauty launched its first powder blush: Blush De Beauté. With its high-value retro star packaging, moisturizing texture, and long-lasting makeup effect, it is irresistible. In July of this year, the blush series introduced three new shades, including the soft pink 07 True Pink, coral 08 Soft Red, and intense plum red 09 Intense Plum. A touch of it adds a natural rosy glow to the skin, as if kissed by the sun.
Gucci Creative Director Alessandro Michele uses the lipstick series as the opening chapter of Gucci Beauty. He once said, “Lipstick is the most beautiful item in a handbag.” Gucci’s three different texture lipstick series include Rouge à Lèvres Voile, Rouge à Lèvres Satin, and Rouge à Lèvres Mat, which perfectly cater to different styles, makeup effects, and occasions. Therefore, they have always been popular and hot-selling products of the brand. Last month, Gucci introduced 12 new shades to the series, with 4 shades to choose from each formula, ranging from pink, red to brown. It is definitely one of the must-have beauty products for this summer!
